illumin
MARCH 5, 2024
As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. There are two variations: first-party cookies and third-party cookies.
Smart-Hub
APRIL 1, 2024
Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. What Are First-Party Cookies? Placed through scripts or tags, they are usually used for advertising.
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Digiday
FEBRUARY 4, 2024
As Rio Longacre, managing director of advertising and marketing transformation of consultancy Slalom, noted, some of the cookieless solutions, like universal IDs, are leading to other privacy concerns.
Ad Monsters
FEBRUARY 13, 2024
This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad.
VideoWeek
NOVEMBER 16, 2023
The Guardian says the new formats are based on what it sees as the three key pillars of its offering for advertisers: scale, influence, and integrity. The cookie-free offering, called Guardian Light, plays into the last of these three pillars – enabling advertisers to reach audiences while respecting withdrawal of consent.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
Ad Monsters
FEBRUARY 20, 2024
That’s primarily done using a first-party cookie, but the solution doesn’t span every device and browser a reader may visit from. “Free accounts, and the email addresses that come with them, are helpful for programmatic advertising in the role they play in bid enhancement.
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