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Time Decay Attribution Model: What Is It and How Does It Work?

MNTN

Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. This could include steps like seeing an ad, visiting a website, engaging with a social media post, or clicking an email link. The ad click would get the least amount of credit in this scenario.

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What’s Inside Google’s Android Sandbox?

VideoWeek

Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. Third party cookies fill a wider range of roles than mobile advertising IDs (MAIDs), so there are less gaps to be filled in the mobile world. FLEDGE meanwhile, as on the web, is concerned with retargeting.

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Click here to download it for free right now! What Is Facebook Retargeting? Does Retargeting Actually Work?

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The Complete Guide to Facebook

AdvertiseMint

Whether you aim to connect with friends and family or expand your business reach, you need to understand how the biggest social media platform works. Post it: When you’re happy with what you’ve written and added, click the “Post” button. Would you like to run ads on Facebook? Have fun and connect!

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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Martech

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. What ABM tools do.

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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Fortune aims to build revenue by prioritizing branded content.

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