Digiday

FEBRUARY 1, 2023

Based on a mixed bag of disappointing results, but record selling periods in the fourth quarter of last year, digital media could start off 2023 less optimistic than it’s been for decades. For the advertisers who are looking to pick that stuff up, it’s actually a really good opportunity to get into these spaces.”

CPC 69

CPC CPM Impressions Ad Click 69

Ad Monsters

JANUARY 27, 2023

As regulations and privacy concerns continue to evolve and make third-party user data less usable for advertisers, many are looking toward first-party data as the future of gaining insight into what users want to accomplish online and leveraging it to drive revenue. Companies not dependent on third-party cookies are at an advantage right now.

Cookies 79

Cookies Ad Click Audience Impressions 79

InMobi

MARCH 24, 2023

begins to accelerate, there are many new features in this latest version that provide a privacy-preserving way for advertisers to track the effectiveness of their ad campaigns on iOS devices. only the winning ad could receive a postback from Apple. As the adoption of Apple’s SKAdNetwork (SKAN) 4.0 Before SKAN 3.0,

Ad network 52

Ad network Conversion Ad Inventory Ad Click 52

MNTN

JANUARY 19, 2024

Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. This could include steps like seeing an ad, visiting a website, engaging with a social media post, or clicking an email link. The ad click would get the least amount of credit in this scenario.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

VideoWeek

DECEMBER 12, 2022

Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. Third party cookies fill a wider range of roles than mobile advertising IDs (MAIDs), so there are less gaps to be filled in the mobile world. So what’s actually inside the Android sandbox?

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.

Affiliates 98

Affiliates Marketing CPA ROI 98

Monetize More

AUGUST 22, 2022

Elon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Is Twitter 90% bots?

Click Through Rate 52

Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

Elon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Is Twitter 90% bots?

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

MNTN

AUGUST 25, 2023

And the best part for marketers: CTV advertising offers the best features of both traditional TV advertising and digital advertising, allowing businesses to not just reach a captive audience of millions as they watch their favorite shows, but also target specific audiences with tailored messaging.

Education 52

Education Conversion Audience Media 52

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. What ABM tools do.

Machine Learning 122

Machine Learning Marketing CPC Retargeting 122

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% Behavioral advertising vs. contextual advertising .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

MNTN

APRIL 13, 2023

The way that B2B audiences watch TV and engage with media is changing. And while many B2B advertisers make the mistake of thinking of their B2B prospects wearing a suit behind the desk at an office, they are people just like us, who watch TV just like us. However, B2B buyers are just like anyone else.

Conversion Rate 52

Conversion Rate Conversion Audience Ad Click 52

AdvertiseMint

FEBRUARY 11, 2024

Whether you aim to connect with friends and family or expand your business reach, you need to understand how the biggest social media platform works. Post it: When you’re happy with what you’ve written and added, click the “Post” button. Would you like to run ads on Facebook? Have fun and connect!

Retargeting 52

Retargeting Affiliates Audience Ad Click 52

AdvertiseMint

DECEMBER 7, 2023

If you don’t have the time to become a marketing expert, then it may be time to hire a Chiropractic advertising agency. For best results: Offer signup on your website Make social media posts Print signup forms for your office Ask existing patients to join Give email marketing a shot – it beats vague claims on billboards!

Marketing 52

Marketing Education SEO Media 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Fortune aims to build revenue by prioritizing branded content.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

AdvertiseMint

SEPTEMBER 28, 2023

How To Perform an Instagram Audit A good Instagram audit goes beyond the surface and delves into the intricacies of your social media accounts. Paid advertising: Look at the data from your Instagram paid advertising campaigns. You can obtain the necessary data from the Instagram ads manager. Source: Canva 10.

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

Lemonads

SEPTEMBER 23, 2020

Not only is it an a mazing Ad spy tool for you to draw creative inspirations for your new marketing campaigns, but you can also track competitor’s ads to see what’s working for them and test if they will work for you! BigSpy is the world’s largest ad database existing today!

Affiliates 52

Affiliates Non-Profit Impressions A/B Testing 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry. CPM ads differ from CPC ads.

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CPM Fill rate Impressions CPC 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. More mobile ad unit sizes to consider.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

JANUARY 1, 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Monetize More

SEPTEMBER 20, 2022

The idea behind ARPV is to better understand where your value lies in terms of traffic sources and advertising partners. This metric is the average amount of money that each visitor generates for you in terms of advertising revenue. Determining this will help you optimize your marketing and advertising efforts in the future.

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

AdvertiseMint

DECEMBER 1, 2023

Introducing… Remarketing Lists for Search Ads, also known as RLSA. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. Master RLSA and transform your online advertising ROI! With marketing and advertising, you can always do with more helping hands.

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Conversion ROI Audience Cookies 52

Martech

OCTOBER 23, 2023

28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. 26) CEO of Advertising and Web Services at Microsoft, Mikhail Parakhin, testified and highlighted some of Google’s less obvious advantages over rival search engines.

Mobile Search 80

Mobile Search Machine Learning Advertising Manufacturing 80

Lemonads

JUNE 10, 2020

Anti-Fraud - the feature that helps you to detect invalid traffic and automatically redirect fraudulent and suspicious clicks. It’s crucial for media buyers, as bot traffic is a big problem these days. PeerClick is constantly updating its anti-fraud solutions. The ability to work manually with data - add and update conversions.

Affiliates 52

Affiliates Conversion CPA Ad Click 52

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. And boost your return on ad spend (ROAS) significantly. Together, this triad makes this ad click. #21

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Pop-Up Conversion Banner Display Advertising 52

Monetize More

SEPTEMBER 1, 2022

AdSense arbitrage involves publishers buying traffic through paid ads. To complete the process, you’re going to work to convert this traffic into leads when users click on your ads, thereby generating ad revenue. Is AdSense Arbitrage legal? When you first hear about AdSense Arbitrage, it might sound like a scam.

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Martech Series

NOVEMBER 1, 2022

Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. Works with third-party ad servers or if the DSP-hosted ad clicks through to a tracking server.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Single Grain

MAY 11, 2023

In this piece, we’ll cover twenty benefits of advertising online and how brands can leverage digital ad placements to stay up to date with the advertising industry and ultimately maximize revenue. How Are These Benefits of Advertising Online Useful for Your Brand? With that said, let’s get to it.

Advertising 52

Advertising Retargeting Impressions CPC 52

Monetize More

JUNE 22, 2023

Deeper Integration with Google Ads: GA4 provides enhanced integration with Google Ads, enabling you to measure and optimize your advertising campaigns more effectively. By integrating with advertising platforms and tracking revenue metrics, you gain insights into ad performance, revenue per user, and monetization opportunities.

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

MediaFuse

SEPTEMBER 29, 2014

To respond to these demands, media operations has become hasty, which undoubtedly leads to high error rates, makegoods that could have been avoided, and consequently, lost revenue. Check ads on all browsers and operating systems. Do the ads render correctly or have JavaScript errors? same advertiser, message, coupon, etc.).

Ad Ops 52

Ad Ops Non-Profit Ad Click Rich Media 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 14, 2023

That’s why it is crucial to understand how auctions, ad score, targeting, and bidding works to get the most out of your Twitter advertising budget. In this Twitter advertising help guide, I will share the step-by-step process of setting up your first Twitter Ads campaign successfully. Let’s begin!

Advertising 98

Advertising Audience Real Estate Impressions 98

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

AdvertiseMint

JUNE 27, 2023

Do you need the correct advertising format? We’ve simplified the process of creating Facebook Ad campaigns for you. We’ll teach you how to improve results, check the accuracy of your target market, consider using a suitable bidding system, and use the correct advertising format.

Retargeting 59

Retargeting Audience Pop-Up Ad Click 59