Time Decay Attribution Model: What Is It and How Does It Work?
MNTN
JANUARY 19, 2024
This could include steps like seeing an ad, visiting a website, engaging with a social media post, or clicking an email link. Imagine a customer’s journey in which they first click on a digital ad, visit the brand’s website a week later, and finally — two days before making a purchase — click on a retargeting ad.
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