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B2B Retargeting: Complete Guide to B2B Remarketing

MNTN

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Learn more about B2B Programmatic Advertising How Does B2B Remarketing Work? B2B customers may need more time to make a purchase.

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The Power of CTV Advertising: Unlocking Targeted Reach and Engagement

Smart-Hub

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

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Mastering the Holiday Marketing Frenzy: Strategies for Success

Ad Monsters

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend.

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Connected TV Advertising Offers a Resolution You Can Keep

MNTN

Jessie Haase, Senior Customer Success Manager at MNTN, joined Adweek to help set attendees up for success in achieving their ad resolution of adding Connected TV to their advertising channel mix. Despite this major achievement, Haase noted that advertisers have been slow to make the same changes.

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New platforms are expanding streaming TV access to brands

Digiday

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

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10 Direct Response Marketing Examples

AdvertiseMint

It uses emails, social media, TV, and more to drive specific actions quickly. It’s a type of marketing that works across media, old and new. It’s a way to get better results from your marketing and advertising campaigns. A/B Testing for Direct Response Want to boost your direct response?

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Over-the-Top Advertising. What Is Performance Marketing?