Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Advertising 52

Advertising Media ROI Brand Awareness 52

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? High search rankings.

Media 98

Media Marketing SEO Impressions 98

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 52

Media Advertising ROI Entertainment 52

Banner Flow

DECEMBER 7, 2020

Looking for the latest social ad trends? Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Indeed, users now total 3.96

Media 52

Media Advertising Pop-Up Clickbait 52

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Media 52

Media Geo targeting Display Advertising Audience 52

Digiday

MARCH 17, 2024

House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If

Agency 61

Agency Media Social Advertising Advertising 61

Basis

JANUARY 3, 2024

In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+ interest-based communities. Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. So, what’s this Reddit thing all about, anyway?

Advertising 64

Advertising Audience A/B Testing Brand Lift 64

VideoWeek

MAY 2, 2024

TV revenues may have been showing signs of recovery at the start of 2024, but new research from WARC suggests linear TV gains will ultimately be dwarfed by social media over the next year. The analysis deemed social media the world’s largest channel in terms of ad investment, which is expected to climb 14.3

Media 65

Media Social Advertising Advertising 65

AdvertiseMint

JUNE 27, 2023

Are you ready to grow your business through Facebook advertising but don’t know where to start? After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising. This blog post will help you find a good agency for Facebook advertising.

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Agency Advertising ROI A/B Testing 59

AdvertiseMint

JUNE 16, 2023

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. This blog post can help you find a good agency for Facebook advertising. Read on as we cover the following: What is a Facebook Advertising Agency?

Agency 59

Agency Advertising A/B Testing ROI 59

AdExchanger

SEPTEMBER 13, 2022

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.

Social Advertising 116

Social Advertising Retail Media Advertising 116

Basis

MAY 24, 2023

The social ecosystem of a cookout is both sophisticated and delicate, not unlike the media mix of a winning marketing campaign. And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout?

Advertising 87

Advertising Pop-Up Entertainment Communications 87

Digiday

OCTOBER 5, 2022

The coffee brand has tweaked its approach to social media — it was previously tailored to Gen X — to also show up where millennials and Gen Z are spending more of their time. The ad was also published on the brand’s own channels, and was widely distributed across digital, print and broadcast media. The video has over 4.6

Media 61

Media Food Social Advertising Audience 61

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This experience gives our team a diversified view on how digital media is being utilized in political marketing. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 74

Advertising Impressions CPM Cookies 74

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Martech Series

NOVEMBER 30, 2022

Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

Social Advertising 89

Social Advertising Marketing MarTech Advertising 89

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. of the total media ad market, and 9.6%

Advertising 71

Advertising Education Media Marketing 71

Spoton Digital Media

MARCH 15, 2021

Social media is an easy marketing effort for B2B brands to underestimate and overlook. While most brands know they need social media added to their marketing mix, they don’t always understand how useful it can be with the right strategy. Social media success looks different for every brand and for every industry.

Media 52

Media Audience Social Advertising Brand Awareness 52

MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. Video overall was the most popular format for digital advertising, making up a 68% share.

Retail 98

Retail Impressions Video Ads Social Advertising 98

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. of the total media ad market, and 7.7%

Advertising 69

Advertising Education Media Affiliates 69

AdvertiseMint

JUNE 27, 2023

Are you looking for a way to boost your social media presence and reach more potential customers? Using the right techniques of Facebook advertising can significantly impact your business. Build Multi-Product Ads for E-Commerce Facebook multi-product ads let you showcase multiple products within a single advertisement.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. of the total media ad market, and 9.6%

Advertising 52

Advertising Education Media Marketing 52

Martech Series

OCTOBER 13, 2022

Oktopost enables organizations to increase brand visibility, make meaningful connections with customers, and quantify how social media contributes to the company’s bottom line. The LinkedIn Marketing Partner Program is designed to support marketers and help them achieve their marketing goals and objectives with LinkedIn.

Marketing 84

Marketing MarTech Social Advertising Media 84

Martech Series

OCTOBER 20, 2022

As a result, customers are assured that they can trust Oktopost to provide secure and reliable social media management. About Oktopost: Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting.

GDPR 93

GDPR Social Advertising MarTech Media 93

Martech Series

JUNE 15, 2022

In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company. Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. Smartly.io Smartly.io

Social Advertising 73

Social Advertising MarTech Media Advertising 73

Digital Remedy

NOVEMBER 30, 2023

The State of the CPG Industry The CPG industry is as impactful for global advertising shares as it is essential for consumers. In 2022, CPG accounted for over 12% of overall ad spend share in North America, with advertisers dishing out $8.5b ($773mm per month) to their campaigns. CAGR (compound annual growth rate), from 2020 to 2027.

Food 105

Food Retail Shipping Audience 105

MNTN

NOVEMBER 11, 2022

It wasn’t too long ago social media was the golden goose for advertisers. And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising. Years of controversy have done a bit of damage to social media, both in the eyes of users and advertisers.

CPA 98

CPA Media Social Advertising Advertising 98

MNTN

FEBRUARY 22, 2023

While it’s generally known as the most important day in football, those in marketing and advertising might think of it as something else—the unofficial start of the TV advertising new year. All of the big name brands were present, with many of them using celebrities to carry their advertisements. In theory, yes.

Audience 98

Audience Advertising Ad Space Media 98

Martech

MARCH 31, 2022

In this week’s earnings call , Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. The resulting digital media presence is a tempting opportunity for advertisers. Why we care. Processing.Please wait.

Retail 95

Retail Ad network Social Advertising Advertising 95

Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Martech

DECEMBER 15, 2021

Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts.

A/B Testing 83

A/B Testing Social Advertising MarTech Media 83

Basis

MAY 4, 2023

Learn more about the latest forecasts and financial updates and what they mean for advertisers. The Future of Search Engine Marketing: Our Experts Weigh In [:04] Like many aspects of digital advertising, search engine marketing is undergoing a dramatic shift. Test Your Digital Advertising Knowledge!

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Martech Series

FEBRUARY 16, 2023

Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes. Having a storefront for each promotion gives customers a far more relevant experience and fundamentally changes the math of marketing.

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Martech Series

OCTOBER 18, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. Together, we can offer customers a one stop shop that will maximize creative effectiveness, media buying and creative intelligence.”. Smartly.io

Machine Learning 63

Machine Learning Social Advertising MarTech Media 63

Digiday

MARCH 30, 2023

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes. “A Many are pivoting to brand awareness tactics, and rethinking their advertising on Facebook and Instagram.

Brand Awareness 62

Brand Awareness Marketing Media Social Advertising 62

AdGlow

APRIL 2, 2019

To help you navigate it we've created The Digital Media Lab , a comprehensive guide featuring key ad formats from all our partners – Amazon, Facebook & Instagram, Pinterest, Snapchat and Twitter. Take a look at our video below or click directly on Digital Media Lab button underneath it to access it. Happy experimenting!

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Media Social Advertising Advertising 52