Martech

MAY 13, 2024

Spending also fell for staff and agencies, while paid media grew. Meanwhile, CMOs are clearly prioritizing media spend as they seek to drive revenue growth.” Digital leads paid media. Digital got the lion’s share of paid media, taking 57.1% Martech is now getting 23.8% of the marketing budget, down from about 25.4%

MarTech 122

MarTech Display Advertising Social Advertising Media 122

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98

Media Advertising ROI Entertainment 98

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth.

Media 98

Media Advertising Pop-Up Clickbait 98

Digiday

OCTOBER 5, 2022

The coffee brand has tweaked its approach to social media — it was previously tailored to Gen X — to also show up where millennials and Gen Z are spending more of their time. The ad was also published on the brand’s own channels, and was widely distributed across digital, print and broadcast media. The video has over 4.6

Media 68

Media Food Social Advertising Audience 68

Spoton Digital Media

MARCH 15, 2021

Social media is an easy marketing effort for B2B brands to underestimate and overlook. While most brands know they need social media added to their marketing mix, they don’t always understand how useful it can be with the right strategy. Social media success looks different for every brand and for every industry.

Media 52

Media Audience Social Advertising Brand Awareness 52

Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Advertising 52

Advertising Media ROI Brand Awareness 52

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 52

Media Advertising ROI Entertainment 52

Banner Flow

DECEMBER 7, 2020

Looking for the latest social ad trends? Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Indeed, users now total 3.96

Media 52

Media Advertising Pop-Up Clickbait 52

AdExchanger

SEPTEMBER 13, 2022

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.

Social Advertising 102

Social Advertising Retail Media Advertising 102

VideoWeek

MAY 2, 2024

TV revenues may have been showing signs of recovery at the start of 2024, but new research from WARC suggests linear TV gains will ultimately be dwarfed by social media over the next year. The analysis deemed social media the world’s largest channel in terms of ad investment, which is expected to climb 14.3

Media 64

Media Social Advertising Advertising 64

Martech Series

OCTOBER 13, 2022

Oktopost enables organizations to increase brand visibility, make meaningful connections with customers, and quantify how social media contributes to the company’s bottom line. The LinkedIn Marketing Partner Program is designed to support marketers and help them achieve their marketing goals and objectives with LinkedIn.

Marketing 84

Marketing MarTech Social Advertising Media 84

Martech Series

NOVEMBER 30, 2022

Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

Social Advertising 89

Social Advertising Marketing MarTech Advertising 89

Martech Series

OCTOBER 20, 2022

As a result, customers are assured that they can trust Oktopost to provide secure and reliable social media management. About Oktopost: Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting.

GDPR 93

GDPR Social Advertising MarTech Media 93

MNTN

MARCH 31, 2023

The study also revealed that CTV had a significant impact on shifting media spend by device, especially for direct buying methods. CTV ads made up almost half of direct spending for 2022 political marketers, contributing to the decline in social advertising share over the past elections.

Retail 98

Retail Impressions Video Ads Social Advertising 98

Martech

DECEMBER 15, 2021

Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts.

A/B Testing 100

A/B Testing Social Advertising MarTech Media 100

AdGlow

APRIL 2, 2019

To help you navigate it we've created The Digital Media Lab , a comprehensive guide featuring key ad formats from all our partners – Amazon, Facebook & Instagram, Pinterest, Snapchat and Twitter. Take a look at our video below or click directly on Digital Media Lab button underneath it to access it. Happy experimenting!

Media 52

Media Social Advertising Advertising 52

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. As a result, programmatic advertising is expected to have nearly $524.31 Social advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech Series

JUNE 15, 2022

In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company. Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. Smartly.io Smartly.io

Social Advertising 73

Social Advertising MarTech Media Advertising 73

MNTN

NOVEMBER 11, 2022

It wasn’t too long ago social media was the golden goose for advertisers. And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising. Years of controversy have done a bit of damage to social media, both in the eyes of users and advertisers.

CPA 98

CPA Social Advertising Media Advertising 98

Martech Series

FEBRUARY 16, 2023

Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes. Having a storefront for each promotion gives customers a far more relevant experience and fundamentally changes the math of marketing.

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Martech

MARCH 31, 2022

The resulting digital media presence is a tempting opportunity for advertisers. Over the last year, other big box retailers like Best Buy, Lowe’s and Walgreens have also stepped up their advertising offerings. Beyond that, Walmart also lists their presence on social media and around the web on other sites.

Retail 102

Retail Ad network Social Advertising Advertising 102

Digital Remedy

NOVEMBER 30, 2023

Primary online marketplaces that your shoppers (and competition) frequent range from Amazon and Walmart to direct-to-consumer (DTC) websites and social media. This unique shift in consumer and brand focus opens countless doors to increased advertising opportunities—and the mighty hand of competition.

Food 105

Food Retail Shipping Audience 105

Martech

MAY 22, 2023

Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The state of martech spend.

MarTech 113

MarTech Marketing SEO Search Advertising 113

Digiday

MARCH 30, 2023

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes. “A Many are pivoting to brand awareness tactics, and rethinking their advertising on Facebook and Instagram.

Brand Awareness 68

Brand Awareness Marketing Media Social Advertising 68

MNTN

FEBRUARY 22, 2023

Because of the inaccessibility of advertising during the Big Game, and really even TV advertising in general, a large number of small to mid-sized businesses are forced to lean on digital and social media ads to get their messaging out to the masses. In theory, yes.

Audience 98

Audience Advertising Ad Space Food 98

Basis

MAY 4, 2023

Learn more about the factors driving this change, how paid search advertisers can adapt to the present, and what they should do to prepare for the future. Upfronts and NewFronts 2023—Tracking TV and Digital Ad Pitches [:08] Looking for the lowdown on TV, tech, publishing, and social media updates from the 2023 upfronts and NewFronts?

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Martech Series

OCTOBER 18, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. Together, we can offer customers a one stop shop that will maximize creative effectiveness, media buying and creative intelligence.”. Smartly.io

Machine Learning 63

Machine Learning Social Advertising MarTech Media 63

AdGlow

JULY 25, 2018

Summer is here, and the chances are you've noticed a distinct increase in the number of hotdog-legs, unicorn inflatables, sunsets and cocktails appearing in your social feeds.

Media 52

Media Social Advertising Advertising 52

AdGlow

JANUARY 31, 2019

Alongside chilli-dogs, red cups of Bud Lite, endless nachos and takeaway pizzas, there is a new essential item for every Superbowl viewer's coffee table - the mobile phone.

Media 52

Media Social Advertising Advertising 52

AdGlow

SEPTEMBER 13, 2018

The Russia World Cup 2018 was a huge opportunity for brands to grow social media engagement and increase brand awareness.

Brand Awareness 40

Brand Awareness Social Advertising Media Advertising 40

Basis

NOVEMBER 30, 2022

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. Social Media Is Now a Destination for Holiday Shopping [:07]. Best Practices for Advertising on Reddit [:08].

Shipping 73

Shipping Audience Food Social Advertising 73

Martech Series

JULY 6, 2022

. “Using SOCi gives them the opportunity to own their backyard from a social media and review management standpoint.”

Retail 84

Retail Marketing Electronics MarTech 84

Digiday

JUNE 15, 2022

And at the bottom of the list was social advertising and marketing content — only 17% of agency and brand pros said their content on social is more than somewhat accessible. Brand websites came in at the most accessible, with 33% of respondents saying their website content is more than somewhat accessible.

Agency 67

Agency Social Advertising Audience Media 67

AdvertiseMint

JULY 16, 2023

A watermark is important for copyright and marketing because it shows a media’s origin and stops others from reposting the videos without attribution. Use Hopper HQ Hopper HQ is a fast and easy way to remove the TikTok watermark and share your TikTok videos on other social media platforms.

Social Advertising 52

Social Advertising Media Agency Advertising 52

Digiday

OCTOBER 12, 2022

As Glazer explained, paid social advertising campaigns will be implemented across TikTok, Snapchat, YouTube, Instagram, Twitter, Google Display, and more, leading up to a nationwide exposure leading up to Marvel’s cinematic release of Black Panther: Wakanda Forever, which will include a Snapchat takeover and a Twitter premiere sponsorship.

Entertainment 65

Entertainment Social Advertising Audience Advertising 65

Martech Series

AUGUST 17, 2022

Social media advertising platform provides automated tools to help advertisers better strategize their approach to the 2022 holiday shopping season.

CPA 52

CPA Retail Social Advertising MarTech 52

AdGlow

OCTOBER 25, 2018

When Adglow was founded in 2008, we didn't have plans to become a social advertising specialist.

Social Advertising 52

Social Advertising Advertising Media 52