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Martech
MAY 13, 2024
Spending also fell for staff and agencies, while paid media grew. Meanwhile, CMOs are clearly prioritizing media spend as they seek to drive revenue growth.” Digital leads paid media. Digital got the lion’s share of paid media, taking 57.1% Martech is now getting 23.8% of the marketing budget, down from about 25.4%
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.
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illumin
OCTOBER 4, 2023
Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?
Basis
MAY 24, 2023
The social ecosystem of a cookout is both sophisticated and delicate, not unlike the media mix of a winning marketing campaign. And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout?
Basis
MARCH 22, 2023
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This experience gives our team a diversified view on how digital media is being utilized in political marketing. Luckily, political advertiser have long been comfortable with uncertainty.
Banner Flow
DECEMBER 7, 2016
(This advertising trends article is now over a year old. As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. What’s going to take the advertising world by storm? Dark Social. So what are we going to see more of in 2017?
Lemonads
NOVEMBER 29, 2020
Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?
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