Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

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Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. We reached out to some ad tech thought leaders for their points of view about what this means for the future of the third-party cookie and the ad tech ecosystem overall. Yet, we didn’t need a fortune teller to see this news coming.

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Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The first thing people in the digital advertising space need to understand is the why. Take reaching net zero.

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Adweek

OCTOBER 11, 2022

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens.

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Ad Monsters

JUNE 23, 2022

Thanks to social media, we are all living vicariously through Twitter to see all that is going on, and boy is it is quite the fiasco depending on which world you delve into. There were many exciting and impactful discoveries if you’re in ad tech land like us. IBM’s Big Anti-Bias in Ad Tech Announcement.

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AdExchanger

MARCH 28, 2024

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and Advertiser Perceptions, released during this week’s third annual PlayFronts event.

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Digiday

MAY 30, 2023

Twitter’s beleaguered ads business is on a bit of a roll these days. With the appointment of a top media executive — Linda Yaccarino — as the new CEO, the company is making a statement. Meanwhile, the ads team, despite encountering obstacles, are persevering. Continue reading this article on digiday.com.

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Adweek

MARCH 5, 2024

The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention guarantees and their potential impact on the advertising market, other industry players tend to be more cautious.

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Digiday

FEBRUARY 19, 2024

Amazon’s bold ask of advertisers: Don’t just dabble, go all-in on us for your programmatic ads. The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. Continue reading this article on digiday.com.

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Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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Ad Monsters

MARCH 24, 2023

With over 15 years of experience in the ad tech industry, Chris Contreras now leads customer success efforts at MNTN. At PubForum Miami, he joined Erik Requidan, Founder of Mediacraft and Kerel Cooper, President of Advertising at Group Black, as their special guest for an episode of the Minority Report Podcasts.

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Adweek

JANUARY 31, 2024

CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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Ad Tech Daily

APRIL 20, 2023

DALLAS — LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. Brand investment in […] The post Creator Guided Shopping Platform LTK Launches Social Media Advertising for Brands appeared first on Ad Tech Daily.

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Adweek

NOVEMBER 15, 2022

Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins.

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Adweek

JUNE 20, 2022

The Global Alliance for Responsible Media marked its third anniversary at Cannes Lions--where it debuted with 16 founding partner companies in 2019--by releasing new guidelines and standards and turning its attention toward the metaverse.

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Ad Monsters

FEBRUARY 5, 2023

of technical roles, according to the Kapor Center’s State of Tech Diversity report compiled last year. While there is room for improvement in diversifying ad tech, we want to celebrate the ones making strides daily. Over the past 20+ years, media vet Charles Cantu worked at companies like Disney, Comcast, and MediaMath.

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VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

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Digiday

AUGUST 20, 2023

The wildfires in Maui, which have left a devastating toll on the Hawaiian island, is the latest topic being labeled as unsafe by Peer39 for its advertiser clientele due to concerns over being associated with the news. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

SEPTEMBER 27, 2023

Ad tech’s loudest dealmaker yesterday (Sept. 27) spoke at an event hosted by New Digital Age, during which he went off the beaten path, sharing insights and shedding light on aspects of the ad tech market that usually fly under the radar for ad executives. Continue reading this article on digiday.com.

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Exchange Wire

JUNE 15, 2022

Permutive today (June 15th, 2022) launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and ad tech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data [.].

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Ad Monsters

JANUARY 6, 2023

What if you had a crystal ball to look into the future of ad tech? Would you look into how the advertising ecosystem will function a couple of years after Chrome finally kicks third-party tracking cookies to the curb? Would you look over to the other side of economic uncertainty to see when ad spend picks up again?

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AdExchanger

AUGUST 4, 2022

Nico NeumannAssistant Professor & FellowCentre for Business Analytics at Melbourne Business School“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post Will Apple Be The New Ad Tech Challenger?

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Digiday

DECEMBER 10, 2023

The online advertising business of the 1990s was a bubble fueled by venture capitalists eager to make the most of the online land grab. Although, the bursting of the dotcom bubble in 2000 arrested the “hockey stick growth” of online ad spend, not to mention investment in companies providing such services.

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AdExchanger

JULY 12, 2022

Digital media is undergoing rapid evolution. However, from CTV adoption to industry protocols around user privacy, growth and innovation tend to focus first on advertiser challenges, writes Andrew Smith, SVP of publisher products at DoubleVerify. The post Publishers Deserve To Be A Priority For Ad Tech appeared first on AdExchanger.

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Ad Tech Daily

MARCH 20, 2023

The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed (..)

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PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. After all, creating the ultimate commerce media cookbook requires developed recipes with proper ingredients.

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Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. The tool's main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement.

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AdExchanger

AUGUST 23, 2022

At the same time, writes Andreas Reiffen, CEO of Crealytics, retailers are seeking ways to combat margin pressure, emulate Amazon’s extraordinary advertising success, deepen relationships with brand partners, and better understand their customers. Cue the retail media boom. .

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Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. ” Continue reading this article on digiday.com.

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MNTN

SEPTEMBER 22, 2023

Once a rite of passage for the year, the fall season usually meant tons of new TV content and related events for viewers to enjoy (and advertisers to capitalize on ahead of the holidays). And networks know it — ABC recently added 10 Monday Night Football simulcasts to its schedule. What advertisers should really be looking out for?

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Adweek

AUGUST 12, 2022

But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads--both from new company policies and challenges Meta's ad tech has faced.

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Ad Monsters

SEPTEMBER 16, 2022

In advertising technology specifically, very few Hispanic/Latinx people are running the show. Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Seasoned Ad Tech Veteran.

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PubMatic

MAY 19, 2022

It’s a privilege to announce that two of my PubMatic marketing team colleagues – Susan Wu and Alena Morris — have been selected as honorees at this year’s Top Women in Media and Ad-Tech Awards. The post Two PubMatic Marketers Honored at Top Women in Media and Ad-Tech Awards appeared first on PubMatic.

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Exchange Wire

FEBRUARY 27, 2024

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. The post Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution appeared first on ExchangeWire.com.

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Digiday

MARCH 19, 2023

Earlier this year, it emerged that Netflix was exploring potentially adjusting its ad strategy after what can be considered a tricky start to the advertising business. Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech.

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