Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. Look at Bloomberg Media, for instance. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it.

Ad Tech 73

Ad Tech Demand Side Platform Data Management Platform Audience 73

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 76

Demand Side Platform Ad Tech Agency Media 76

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Another $0.35

Demand Side Platform 111

Demand Side Platform Viewability Impressions Ad Tech 111

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

Ad Tech 64

Ad Tech Demand Side Platform Pop-Up Marketing 64

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Media And Games Invest, is a publicly listed entity. Discussing the prospects of TFC 2.0,

Ad Tech 78

Ad Tech GDPR Demand Side Platform Conversion 78

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP).

Demand Side Platform 52

Demand Side Platform Advertising Ad Tech Agency 52

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. Some advertisers have already run test campaigns on this data. And why would it? Good for them.”

Media 65

Media Advertising Ad Tech Demand Side Platform 65

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. There are many types of programmatic platforms. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. Updates like these are to be expected.

Media 78

Media Demand Side Platform Ad Tech Impressions 78

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 66

Demand Side Platform Ad Tech Media Marketing 66

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Digiday

JANUARY 18, 2023

“Curation” is table stakes for many in digital advertising — except among advertisers. They continue to buy many of their programmatic ads from one, all-encompassing (often opaque) programmatic marketplace. region of media consultancy TPA Digital. Time and again, ad execs are saying the same thing. “We

Advertising 65

Advertising Ad Tech Demand Side Platform Agency 65

Digiday

JULY 21, 2022

.” Sources told Digiday that they were, in part, surprised at Microsoft’s selection as Xandr, formerly known as AppNexus, doesn’t have as much traction among streaming and digital video advertisers. “This is just an assumption but you have to think that this would be one of the roots of success.”

Ad Tech 68

Ad Tech Ad Server Demand Side Platform Agency 68

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

Demand Side Platform 68

Demand Side Platform Ad Inventory Ad Tech Media 68

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

InMobi

JANUARY 22, 2021

In programmatic advertising, data is the lifeblood of entire supply chain. As we’ve noted before , without quality data underpinning transactions, digital programmatic advertising would not be nearly as effective. But where does this data come from, and how is it processed?

Ad Tech 52

Ad Tech Demand Side Platform Data Management Platform Ad network 52

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. We found a high level of overlap between the capabilities modern media owners require and what buyers were looking for in these applications.

Demand Side Platform 67

Demand Side Platform Advertising Ad Tech Ad Server 67

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 69

Agency Media Ad Tech Demand Side Platform 69

Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. To be clear, it built its own.

Media 67

Media Impressions Ad Tech Demand Side Platform 67

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

Demand Side Platform 68

Demand Side Platform Ad Tech Marketing Ad network 68

VideoWeek

FEBRUARY 20, 2024

The move marks Walmart’s most significant play in the world of TV advertising, a space it has been increasingly exploring over the last few years. The company said that ownership of Vizio’s SmartCast operating system (OS) enables Walmart to connect advertisers with TV viewers via its ad-supported streaming service, WatchFree+.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

Digiday

SEPTEMBER 26, 2022

It’s a pitch that goes something like this: if ad dollars are shrinking for marketer x then why not spend more of it with us? This year is no different — except for one thing: the pitch is less romanticized, that is to say less predicated on why advertisers should support journalism, more on the upside for their businesses.

Advertising 70

Advertising Marketing Ad Tech Demand Side Platform 70

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. Now it’s 20%, per Jounce Media, which has been following the flow of media dollars to these sites since 2020.

Clickbait 64

Clickbait Advertising Ad Tech Demand Side Platform 64

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. As mentioned, PAIR is the tech giant’s bespoke tool on the Google Marketing Platform, including DV360.

Advertising 71

Advertising Demand Side Platform Public Relations Cookies 71

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

JUNE 29, 2022

This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo. It was initially I would say a fairly transactional media buying relationship.

Demand Side Platform 119

Demand Side Platform Ad Tech Finance Agency 119

Martech Series

JULY 11, 2022

is pleased to announce it has concluded a global strategic alliance with Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company.

Demand Side Platform 82

Demand Side Platform Ad Tech MarTech Marketing 82

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Digiday

OCTOBER 27, 2022

While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. LiveRamp Tie-up.

Advertising 69

Advertising Demand Side Platform Conversion Audience 69

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Pros of in-house programmatic In-house programmatic advertising can appeal to companies seeking greater control over their advertising efforts and cost savings.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. However, Microsoft is anything but a straightforward advertising play.

Ad Server 69

Ad Server Advertising Ad Tech Agency 69

Digiday

OCTOBER 11, 2022

Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. But now it would appear it is further stepping up its efforts by serving ads on even more screens. The question is, when will it start? Rising mobile numbers.

Agency 81

Agency Media Demand Side Platform Ad Tech 81

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. So, what of the ad tech sector?

Ad Tech 69

Ad Tech Marketing Demand Side Platform Ad Server 69