VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

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Ad Tech Demand Side Platform Advertising Media 59

Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least.

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Demand Side Platform Ad Tech Media Advertising 81

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

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Demand Side Platform Marketing Advertising Ad Tech 245

Smaato

NOVEMBER 21, 2023

The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

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Adweek

DECEMBER 11, 2022

Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company recently announced.

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Demand Side Platform Retail Marketing Media 232

Admixer

JANUARY 8, 2021

The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog. Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. There all the […].

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. This marks the second investigation into Google’s advertising business launched by the CMA this year. ” All eyes on ad tech.

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Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. What Are Some Terms of The US Senate Digital Advertising Act ? How W ill the Digital Advertising Act, Affect Google & P ubs ?

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Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

Ad Tech 71

Ad Tech Demand Side Platform Data Management Platform Audience 71

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

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Ad Server Demand Side Platform Verification services CPM 119

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way.

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Demand Side Platform Ad Tech Agency Media 71

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. ” he said, adding that the move cost his company 20% of revenue. Discussing the prospects of TFC 2.0,

Ad Tech 77

Ad Tech GDPR Demand Side Platform Conversion 77

Smarty Ads

JULY 5, 2021

Blockchain advertising is currently a subject of controversy - some industry experts believe that demand-side platforms and supply chains can benefit from it while others deem the solutions to be too crude for implementation. Today programmatic advertising is plagued with serious problems such as ad.

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Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. According to Terence Kawaja, CEO of LUMA Partners, the ad tech sector is at the consolidation stage of its gestation.

Ad Tech 56

Ad Tech Demand Side Platform Pop-Up Marketing 56

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP).

Demand Side Platform 52

Demand Side Platform Advertising Ad Tech Agency 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

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Demand Side Platform Ad Tech Machine Learning Agency 98

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Demand Side Platform 95

Demand Side Platform Viewability Impressions Ad Tech 95

Digiday

JULY 21, 2022

.” Sources told Digiday that they were, in part, surprised at Microsoft’s selection as Xandr, formerly known as AppNexus, doesn’t have as much traction among streaming and digital video advertisers. “This is just an assumption but you have to think that this would be one of the roots of success.”

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Ad Tech Ad Server Demand Side Platform Agency 62

Exchange Wire

DECEMBER 11, 2023

Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid. This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [.]

Demand Side Platform 52

Demand Side Platform Ad Tech Advertising 52

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. Continue reading this article on digiday.com.

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Demand Side Platform Ad Tech Media Marketing 57

Digiday

JANUARY 18, 2023

“Curation” is table stakes for many in digital advertising — except among advertisers. They continue to buy many of their programmatic ads from one, all-encompassing (often opaque) programmatic marketplace. Time and again, ad execs are saying the same thing. “We That’s despite the fact that they don’t necessarily have to.

Advertising 57

Advertising Ad Tech Demand Side Platform Agency 57

VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

InMobi

JANUARY 22, 2021

In programmatic advertising, data is the lifeblood of entire supply chain. As we’ve noted before , without quality data underpinning transactions, digital programmatic advertising would not be nearly as effective. But where does this data come from, and how is it processed?

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Ad Tech Demand Side Platform Data Management Platform Ad network 52

Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

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Demand Side Platform Ad Tech Marketing Ad network 68

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6%

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

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Demand Side Platform Media Machine Learning Ad Exchange 86

Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

Demand Side Platform 62

Demand Side Platform Ad Inventory Ad Tech Media 62

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. As mentioned, PAIR is the tech giant’s bespoke tool on the Google Marketing Platform, including DV360.

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Advertising Demand Side Platform Public Relations Cookies 67

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. So what are advertisers and agencies doing now in light of these changes? Why not just switch in-app ad budgets to where you still can?

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. The GroupM Premium Marketplace operates across both biddable and fixed-price inventory, offering end-to-end transparency for participating advertisers.

Demand Side Platform 60

Demand Side Platform Advertising Ad Tech Ad Server 60

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Pros of in-house programmatic In-house programmatic advertising can appeal to companies seeking greater control over their advertising efforts and cost savings.

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Demand Side Platform Ad Tech Ad Inventory Advertising 97

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. .” And why would it? Good for them.”

Media 57

Media Advertising Ad Tech Demand Side Platform 57

VideoWeek

FEBRUARY 20, 2024

The move marks Walmart’s most significant play in the world of TV advertising, a space it has been increasingly exploring over the last few years. The company said that ownership of Vizio’s SmartCast operating system (OS) enables Walmart to connect advertisers with TV viewers via its ad-supported streaming service, WatchFree+.

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Demand Side Platform Retail Electronics Manufacturing 59

VideoWeek

SEPTEMBER 7, 2022

While all eyes have been on Netflix’s burgeoning ad business , Apple has been quietly sizing up a slice of the advertising pie. According to the FT , the tech giant plans to double its digital ad team, reportedly looking to fill 216 vacancies – in addition to the 250 already growing Apple’s advertising business.

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Demand Side Platform Ad Tech Cookies Advertising 106

Digiday

SEPTEMBER 26, 2022

It’s a pitch that goes something like this: if ad dollars are shrinking for marketer x then why not spend more of it with us? This year is no different — except for one thing: the pitch is less romanticized, that is to say less predicated on why advertisers should support journalism, more on the upside for their businesses.

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