Ad Tech Advertising Demand Side Platform Fill rate 
Monetize More
JUNE 15, 2023
Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. If you’ve grown as a publisher and want to take your ad earnings to the next level, Ad Exchange is the natural progression from Google AdSense.
Automatad Inc.
NOVEMBER 8, 2023
Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
JUNE 2, 2022
Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.
Digiday
FEBRUARY 15, 2023
A few years back a deal like this would’ve essentially been a “preferred partnership” — a contractual arrangement to incentivize advertisers to spend more money with SSP in exchange for lower fees, better transparency on those rates and improved reporting. These economics are still vital to these deals, of course.
Smart-Hub
FEBRUARY 16, 2024
For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.
InMobi
FEBRUARY 28, 2021
Identity has been a hot topic for a while now in the ad tech world. UIDs are standardized identifiers that recognize users and user identities across different platforms. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices.
Expert insights. Personalized for you.
98 
Let's personalize your content