AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

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Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

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illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

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InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

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VideoWeek

NOVEMBER 16, 2022

UK broadcaster ITV unveiled a new retail media offering within its Planet V buying platform, with Tesco’s data partner Dunnhumby and Boots Media Group signed up as launch partners. Meanwhile in the US, retailer Kroger expanded its ads business to cover CTV inventory back in September. Planet V 2.0

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Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. Normally, this ad tech is owned by a third-party.

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Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform?

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Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

APRIL 10, 2023

People’s expectations of the ad tech vendor have shifted, and they’re now more likely to expect the worst and hope for the best. Where those concerns originate from is The Trade Desk’s efforts to consolidate its buying power into fewer but better paths to programmatic inventory. Some ad tech execs say no.

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VideoWeek

MARCH 27, 2023

The Association of Online Publishers (AOP) has today issued an open letter to advertisers and ad agencies calling for an end to publisher intellectual property (IP) theft, whereby ad tech vendors excessively scrape metadata from publishers’ websites. “Meanwhile, buyers face significant data validity concerns.

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TechCrunch Ads

JULY 12, 2022

Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated.

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Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Are you up for the Ad Ops Challenge board game? Comscore, VideoAmp, and iSpot.tv

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MNTN

MAY 24, 2023

In the past, brands advertised on television to drive awareness—and that’s where the benefits stopped. Thanks to Connected TV (CTV), ad-supported services , and other streaming evolutions, TV advertising has grown substantially more powerful. Many teams are torn on what decisions to make about their TV advertising strategies.

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Digiday

OCTOBER 27, 2022

While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. LiveRamp Tie-up.

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Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober. Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory.

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Digiday

FEBRUARY 26, 2023

The way programmatic advertising is done is changing from an open marketplace, where everyone transacts with one another, to something more controlled. After all, most of the money it makes from programmatic advertising comes from the open marketplace. Publisher LADbible Group believes that moment can’t come soon enough.

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Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. to Disney’s media properties and more than 100 million U.S.

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Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

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PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. It's normal for marketing and ad spending to decrease when the economy starts to slow down. Facebook and Google recently reported that they are seeing advertiser pullbacks. During the 2008 recession, ad spending in the U.S. dropped by 13%. There are deals to be had.

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Digiday

SEPTEMBER 16, 2022

There was a time when these costs were a real bellwether for the financial sustainability of an online advertising company. It’s a number that reveals how much money an ad tech vendor had to spend at a given time to make more money. Most ad tech businesses aren’t just in this business of arbitrage.

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Basis

JUNE 1, 2023

After 10 straight months of ad spend declines, what’s next for the industry? [:04] 04] April 2023 saw the downward trend of ad spend continue, including lower ad revenues for some social media platforms and losses in legacy media. The Magic of Tech / The Complexity of Humans. [:07] Two-thirds B. One-half C.

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. million media budget. million media budget.

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VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast.

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VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. TF1 Sells Gamned!

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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Martech Series

DECEMBER 16, 2022

Experian identity resolution and targeting capabilities now available, packaged with curated media across programmatic channels, including desktop, mobile & CTV. Advertisers can now activate using the world’s largest source of known, privacy-compliant customer information. The company made its debut on the Inc.

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PubMatic

NOVEMBER 11, 2022

Consumers—and advertisers—have money to spend. Here are six high-level tips for how publishers can maximize their appeal to brands and stand out in the digital advertising space as 2022 draws to a close: The 411 on CTV. Ad Request Details. It’s the most wonderful—and busiest—time of the year. Off-Site Opportunities.

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Digiday

JUNE 1, 2022

In this week’s Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month. But in the month since the leak of the Supreme Court document that challenged Roe v.

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