VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

Media 80

Media Click Through Rate Viewability Video Ads 80

Exchange Wire

OCTOBER 24, 2023

Brian Murphy, revenue & strategy leader in ad tech & sustainability at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data [.]

Ad Tech 98

Ad Tech Advertising Media Viewability 98

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Another $0.35

Demand Side Platform 111

Demand Side Platform Viewability Impressions Ad Tech 111

Exchange Wire

JUNE 30, 2022

Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. .

Media 52

Media Viewability Ad Tech Advertising 52

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 77

Media Pharmaceuticals Advertising Marketing 77

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. Not that it’s surprising.

Advertising 70

Advertising Ad Tech Impressions Viewability 70

Digiday

JUNE 14, 2022

The Interactive Advertising Bureau has released updated measurement guidelines for intrinsic in-game advertising — and in-game ad firms are rejoicing at the news. Although in-game ad tech has improved at a rapid pace in recent years, measurement practices in this channel haven’t been updated since the late aughts.

Viewability 69

Viewability Advertising Ad Tech ROI 69

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. With 71% of North American consumers citing data mishandling as a reason to stop interacting with businesses, publishers, and advertisers must align to meet data compliance standards.

Viewability 84

Viewability GDPR Cookies Ad Tech 84

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. Validity of attention measures (conventional or AI-based) for comparative evaluation of media as vehicles for ad placements.

Advertising 72

Advertising Machine Learning Viewability Media 72

Digiday

JULY 27, 2023

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

Viewability 68

Viewability Ad Tech Advertising Marketing 68

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024. In 2022, 63.8%

Cookies 87

Cookies Advertising Viewability Ad Tech 87

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Viewability 69

Viewability Ad Inventory Ad Tech Media 69

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. Spending on programmatic display continues to rise.

Viewability 69

Viewability Advertising Ad Tech Finance 69

Digiday

JULY 17, 2022

By all accounts, the programmatic form of buying media has benefited from recessions in the past — the 2008 recession pretty much jumpstarted the industry, and the 2020 COVID-induced recession led to another surge in programmatic buying. Programmatic performs very well for advertisers, both in upper and lower funnel.

Media 70

Media Ad Tech Agency Viewability 70

VideoWeek

APRIL 20, 2023

Programmatic advertising generates 215,000 metric tonnes of CO₂ each month, across the US, UK, France, Germany and Australia, according to Scope3, a company that aims to measure emissions across the advertising supply chain. percent), media distribution (10.1 The results saw a 9.9 percent reduction in gCO₂PM, a 2.5

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. Now it’s 20%, per Jounce Media, which has been following the flow of media dollars to these sites since 2020.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

Viewability 40

Viewability Advertising Ad Tech Finance 40

Digiday

JUNE 2, 2022

As another holding company steps up its embrace of attention metrics as a valuable tool for media planning, media mix modeling in particular, it turns out there may be a halo effect on figuring out how to reduce emissions as well. Those metrics make you buy lots of little tiny little crappy ads.

Media 54

Media Viewability Impressions Ad Tech 54

Martech Series

NOVEMBER 16, 2022

This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 69

Media Agency Pop-Up Machine Learning 69

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

Viewability 110

Viewability Media Advertising Ad Tech 110

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. By informing the sell-side of the targeting, advertisers can enable ‘traffic shaping’ of the right bid opportunities to the campaign.

Audience 62

Audience Media Viewability Cookies 62

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

AdExchanger

FEBRUARY 13, 2024

After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions.

Ad Tech 112

Ad Tech Audience Agency Advertising 112

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. Next year, I expect to see this change.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

MNTN

MARCH 24, 2023

They now have to understand how to drive business while keeping viewers and advertisers happy. The Much Needed Balance Between Profitability and Customer Satisfaction Advertiser and viewer satisfaction is an obvious concern of streaming services, but at the end of the day these are businesses that need to be profitable.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement. million, up 22 percent YoY.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions.

Media 68

Media Cookies Conversion Rate Affiliates 68

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 78

Ad Tech Demand Side Platform Non-Profit Viewability 78

Ad Monsters

MARCH 3, 2023

For advertisers, the promise of programmatic has been to reach the right audiences in the right places at the right times. ELEVATE includes an Accountability Score metric designed to assist brands in identifying new growth opportunities in media plans that drive unique audiences, minimize brand fraud and improve brand outcomes.

Viewability 64

Viewability CPM Audience Ad Tech 64

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. New regulations are making it harder to collect consumer data.

Real Estate 80

Real Estate Ad Ops Advertising SEO 80

PubMatic

FEBRUARY 1, 2023

And, new privacy laws in several US states will impact how advertisers find and engage with consumers online. Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. Kevin Jones, VP of Media Buying. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. Kevin Jones, VP of Media Buying. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Media Agency Ad Tech 97