Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Placements.

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Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

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Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Outstream Ads Outstream ads appear within non-video environments.

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

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Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

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Ad Tech Daily

MARCH 23, 2023

The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. By […] The post Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership appeared first on Ad Tech Daily.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Digiday

DECEMBER 19, 2022

Group Black launched in June 2021 with the goal of getting advertisers to deploy $500 million in ad dollars to Black-owned media businesses by the end of 2022. And the media company has further indicated its ambitions with multiple reports this year that it’s looking to buy either BDG, Vice Media Group or Vox Media. “We

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

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Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this.

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Digiday

APRIL 10, 2023

People’s expectations of the ad tech vendor have shifted, and they’re now more likely to expect the worst and hope for the best. But those attitudes have hardened over the last 12 months as the ad tech vendor set out to build its own direct routes to programmatic inventory via OpenPath alongside GPID.

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AdExchanger

SEPTEMBER 27, 2022

But ads.txt also helps to quantify Google’s ad tech footprint. Continue reading » The post Google’s Long-Tail Ads.txt Takeover; The New Barnacles Of Digital Media appeared first on AdExchanger. Google’s Pub Crawl Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic.

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Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6

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InMobi

JANUARY 22, 2021

In programmatic advertising, data is the lifeblood of entire supply chain. As we’ve noted before , without quality data underpinning transactions, digital programmatic advertising would not be nearly as effective. But where does this data come from, and how is it processed?

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Digiday

SEPTEMBER 20, 2023

Digital Content Next, the trade organization representing a host of household-name publishers, is exploring the future of its ad tech unit TRUSTX and a potential partnership with cloud outfit Akamai may soon be on the horizon, sources told Digiday. Continue reading this article on digiday.com.

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Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Paleo AdTech

DECEMBER 10, 2023

Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. “You know what’s funny?”

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Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. million media budget. million media budget.

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Ziggeo also has offices across North America, South America and EMEA, allowing Kargo to quickly expand its global video offering for both brands and publishers, the ad tech firm said.

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. However, Microsoft is anything but a straightforward advertising play.

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Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. But joy came in the morning: one of ExperClick’s sales execs recommended a clean-cut young man name named Jeff Green who was buying media at a small L.A.-based

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Paleo AdTech

DECEMBER 10, 2023

This episode opens with Brian being fired by Right Media’s management the day before the Yahoo deal closes, reducing his payout, and – as he tells Marty in this riveting ride – pretty much writing him out of the Right Media story. We did an episode on Invite here.)

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Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. The Week in Tech. Top Stories. ProSiebenSat.1 billion to €4.375 billion.

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Exchange Wire

JUNE 7, 2022

Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the [.].

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Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform?

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Ad Monsters

MAY 19, 2023

By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend. By controlling huge pools of demand, these companies are extremely well positioned to build DSP-like offsite advertising businesses.” Of course, achieving this equilibrium is no simple task.

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VideoWeek

JANUARY 5, 2024

In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. This new leadership team will be tasked with establishing VideoAmp’s metrics as a trading currency in US TV advertising.

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Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. In this guide, we will dive into the nuances of precision targeting and provide you with some ideas on what features to equip your ad exchange with.

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AdExchanger

AUGUST 7, 2023

Pubs Crawl Publishers are more selective about ad tech vendors nowadays after suffering through incidents involving sequential liability, The post Will Claw-Backed Pubs Hold A Grudge?; Advertisers Want Show-Level Info Again appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email?

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