Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.)

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Ad Tech Daily

MARCH 16, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK — Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.

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Digiday

JUNE 23, 2022

The great ad tech rebundling is here. But first, here’s a quick primer on what the great unbundling of ad tech actually means, courtesy of Ratko Vidakovic, founder of ad tech consultancy AdProfs: when real-time bidding took off over a decade ago, it resulted in an unbundling of the traditional ad network.

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Ad Tech Daily

MARCH 17, 2023

Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES — Global advertising technology leader The Trade Desk today announced Galileo — a new approach for advertiser first-party data activation.

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Smarty Ads

JANUARY 29, 2020

When advertisers and publishers traded directly on the market, the media buying seemed to be much simpler. The era of algorithmic buying, programmatic in particular, brought more parties to that process, sparking the wave of confusion among people that are not into ad tech much. While experts keep.

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Ad Tech Daily

MARCH 3, 2023

As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel’s premium video supply clients.

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AdPushup

OCTOBER 16, 2022

It has been viewed that the average social media user is bound to spend a hundred minutes daily watching videos. As we move further ahead in the digital revolution, the population’s interests and, along with it, the market behaviour keep evolving. And accordingly, 93% of the brands who keep trying to grasp the attention of [.].

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Ad Tech Daily

MARCH 20, 2023

This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth.

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Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6

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Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me

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Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

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Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.).

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Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform?

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Ad exchangers.

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InMobi

JANUARY 22, 2021

In programmatic advertising, data is the lifeblood of entire supply chain. As we’ve noted before , without quality data underpinning transactions, digital programmatic advertising would not be nearly as effective. But where does this data come from, and how is it processed?

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Ad Tech Daily

MARCH 13, 2023

Smartly.io’s fourth annual Digital Advertising […] The post Smartly.io Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan to Increase Ad Spend appeared first on Ad Tech Daily.

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Adtelligent

MAY 12, 2024

Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Of course, the above statement is not set in stone.

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Ad Tech Daily

MARCH 22, 2023

NEW YORK — The iHeartPodcast Network announced today an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising on Wednesday, April 26, 2023, at the iHeartMedia executive offices in New York City.

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Paleo AdTech

NOVEMBER 3, 2022

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. AdReporter — measurement tool.

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Paleo AdTech

DECEMBER 10, 2023

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory.

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Paleo AdTech

JULY 6, 2022

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Outstream Ads Outstream ads appear within non-video environments.

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober. Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

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Paleo AdTech

DECEMBER 10, 2023

Bollay founded a company called ExperTelligence in the 1980s and had three concepts to pitch, one of which was a proto-online auction system he was calling the Advertising Commerce Network. The original idea was simply to automate the manual process of buying and selling inventory on ad networks.

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Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6

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Kevel

AUGUST 25, 2022

monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units.

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Kevel

JULY 19, 2022

monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units.

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Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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Ad Tech Daily

MARCH 29, 2023

Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment.

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Ad Monsters

MAY 19, 2023

By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend. By controlling huge pools of demand, these companies are extremely well positioned to build DSP-like offsite advertising businesses.” Of course, achieving this equilibrium is no simple task.

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Ad Tech Daily

MARCH 23, 2023

— Global advertising technology leader The Trade Desk (Nasdaq: TTD) announced the appointment of Trish Frohman as Senior Vice President of Business Development for North America. VENTURA, Calif. She will lead all business development activities for the company’s largest region including new client acquisition and expansion.

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AdPushup

SEPTEMBER 18, 2022

Wondering what is an ad exchange? Or confused which ad exchange to try? Here is a list of best ad exchanges available for publishers. Many publishers, advertisers, and ad tech agencies buy their media through ad exchanges, but there’s often a lot of confusion around what they actually are.

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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