The Ad Tech Blog

MAY 1, 2024

Continuous testing and optimization are necessary to refine algorithms and improve ad relevance and effectiveness. Core Concepts Real-time ad personalization is a technique that uses data to tailor advertising content to individuals in real time as they interact with digital platforms.

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Top Stories.

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illumin

JANUARY 26, 2024

As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. First-party reach based on advertisers existing first-party, CRM data.

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Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We

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Ad Monsters

MARCH 26, 2024

The ad tech industry is all in for the generative AI hype, but an Intango survey reveals that consumers’ opinions about using generative AI for advertising are a mixed bag. Will publishers benefit from greater engagement with ads on their sites? Use search history for ad personalization.

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VideoWeek

NOVEMBER 22, 2023

When the European Union’s General Data Protection Regulation (GDPR) came into force in 2018, it imposed stricter rules on getting individuals’ consent in order to collect and process their personal data, which applies to use of cookies within web browsers. Understanding compliance is not easy.

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Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. The post How to Drive Media Buying Outcomes Combining 1st and 2nd Party Data appeared first on Admixer.Blog.

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Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. With 71% of North American consumers citing data mishandling as a reason to stop interacting with businesses, publishers, and advertisers must align to meet data compliance standards.

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PrograMetrix

AUGUST 17, 2022

Google Analytics 4 Impact on Digital Advertising. See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People. Understanding GA4's Impact on Digital Advertising. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant.

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Ad Monsters

DECEMBER 26, 2023

In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. What Would Bloomberg Do? Speaker: Janelle F.

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

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Ad Monsters

JANUARY 10, 2024

This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly.

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InMobi

DECEMBER 7, 2018

In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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Media Math

JUNE 7, 2022

In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Both enable advertisers to resolve all their first-party IDs to a common person-based ID and graph representative of full US population at name, address and email level.

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising,” said Brian O’Kelley, co-founder and CEO at Scope3.

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Digiday

SEPTEMBER 20, 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Emerging channels: retail media and CTV. The cookie crunch continues.

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VideoWeek

JULY 5, 2023

The Court of Justice of the European Union (CJEU) has ruled in favour of Germany’s antitrust watchdog in a court battle against Facebook and Instagram owner Meta, in a decision which will limit Meta’s ability to share data between its various platforms for use in targeted advertising in Germany.

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VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast.

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Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. From here, media traders can start negotiating deals. or “UID2,” serving as the fulcrum of the offering.

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Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes. ” they noted.

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Digiday

DECEMBER 20, 2022

Digiday compiled a list of who’s been naughty and who’s been nice in this year’s digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. Who’s been naughty? Mark Zuckerberg. general election of that year.

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. Social sharing.

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More About Advertising

MARCH 6, 2018

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row of zeroes in each computer’s programming. The pre-Y2K run-in spawned a mini-industry of consultants –.

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InMobi

APRIL 11, 2022

In light of all of the changes happening around addressability, identity and privacy in digital advertising overall and mobile advertising specifically, especially on iOS, what does the present and future look like? But as a base, if that's not available, if the advertiser is bulk buying, there needs to be standardization.

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Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 In the U.S.,

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VideoWeek

DECEMBER 7, 2022

An EU ruling has thrown doubt over Meta’s ability to run ads based on personal data. The Facebook and Instagram owner will require users’ permission to allow such advertising, rather than taking the company’s terms of service as tacit consent. “The new normal” .

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More About Advertising

DECEMBER 14, 2021

The combination of data legislation like the EU’s GDPR or Virginia’s recently-passed CDPA, and the industry’s advocacy has helped with this education, but regularly these discussions have the wrong focus. The post Chris Hogg of Lotame: less is more - why minimising data is the way to stay ahead first appeared on More About Advertising.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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Ad Tech Daily

MARCH 2, 2023

To drive further awareness of […] The post i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry best Practices appeared first on Ad Tech Daily.

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Ad Monsters

FEBRUARY 6, 2023

In collaboration with various customer data platforms (CPDs), the tech enables interoperability and data portability across brand and media owner tech stacks. Why did your company need a technology that helps publishers and advertisers gain access to first-party data? AB: Spherical is Lotame’s first-party data offering.

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VideoWeek

AUGUST 25, 2023

Ad spend is projected to grow 4.4 Social media is expected to be the fastest-growing channel, with spend rising to $227.2 Retail media spend is on track to reach $141.7 Retail media spend is on track to reach $141.7 percent of retail media spending. percent in 2023 and 8.2 billion next year, accounting for 21.8

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Digiday

JUNE 22, 2022

with Amazon Web Services as the ad tech company continues to further the rollout of the email-based identifier. The integration means companies using the cloud-based computing service can match their first-party data using UID2 to facilitate programmatic ad placement more efficiently via the AWS Marketplace.

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Martech

SEPTEMBER 28, 2021

That challenge promises to become even more difficult as tech companies make changes that essentially deprecate third-party cookies — one of the key identifiers that has been used to stitch identity data together. Apple has similar plans for IDFA, its identifier for advertisers. Pre-built connections to martech/ad tech platforms.

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Smart-Hub

JANUARY 13, 2023

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. For instance, a company has an advertising business and decides to join the real-time bidding. There are many problems in the digital advertising world. Today, the U.S.

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More About Advertising

SEPTEMBER 16, 2019

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.

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Ad Monsters

OCTOBER 20, 2022

It is essential that publishers and advertisers find ways to collect user data that does not cross the line of consumer ethics. Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We need to have an open web that works and have advertising as a business model that can be sustainable.

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