Martech
MARCH 11, 2024
Google’s full deprecation of third-party cookies is right around the corner. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies.
TechCrunch Ads
AUGUST 8, 2022
As with earlier actions by noyb , all the complaints relate to the most widely used cookie banner software, made by OneTrust. Noyb says the latest batch of 226 complaints have been lodged with 18 data protection authorities (DPAs) around the bloc. After one year, we got to the hopeless cases that hardly react to any invitation or guidance.
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Ad Monsters
FEBRUARY 13, 2024
This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad.
Brid.tv
JANUARY 5, 2024
One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. But what novelties does this gradual process bring to the online advertising world?
Martech
MARCH 7, 2024
Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?
Martech
MAY 11, 2023
GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.
Brid.tv
APRIL 1, 2024
Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.
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