Advertising Cookies Data Management Platform GDPR 
Martech
MARCH 21, 2023
Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Purchasing history.
Basis
FEBRUARY 9, 2024
In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.
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Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
Adtelligent
MAY 26, 2021
Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent.
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.
Automatad Inc.
DECEMBER 23, 2022
CPRA emphasizes the protection of consumer data and its processing by businesses, with a particular focus on sensitive consumer information. The digital advertising ecosystem relies heavily on the collection and consumption of data, especially when it comes to targeted advertising.
Single Grain
JANUARY 15, 2024
In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This data is crucial for targeted advertising and understanding consumer preferences.
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