Martech

OCTOBER 11, 2022

GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Does GA4 use cookies? Let’s recap what a cookie is first. Yes and no.

Agency 88

Agency Cookies Marketing First-Party Cookies 88

Martech

OCTOBER 15, 2021

With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. The solution is expected to help publishers monetize their inventory by offering highly relevant topics to specific advertisers. Read more here. Read more here.

Audience 89

Audience Cookies Machine Learning Viewability 89

Ad Monsters

FEBRUARY 6, 2023

Why did your company need a technology that helps publishers and advertisers gain access to first-party data? With Spherical, media owners can marry their subscription and advertising initiatives within one platform for true data empowerment. By contrast, Spherical addresses the advertising use case (display, video, social, etc.)

Cookies 96

Cookies Audience Machine Learning GDPR 96

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies.

Conversion Rate 121

Conversion Rate Cookies A/B Testing ROI 121

Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR).

Cookies 52

Cookies GDPR Non-Profit Audience 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This data is crucial for targeted advertising and understanding consumer preferences.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. The outlook for total advertising revenue is challenging given the current macroeconomic environment,” said ITV CEO Carolyn McCall.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They are about to build a cookieless advertising ecosystem. We will discuss them all in detail below.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

SEPTEMBER 22, 2023

. “To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” said Amazon. We tend not to tell advertisers about pricing changes,” Dischler said.

Media 52

Media Agency Advertising Machine Learning 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Cookieless Advertising. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers.

Retail 52

Retail Advertising Machine Learning Cookies 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

MarTech 124

MarTech Machine Learning Cookies Pop-Up 124

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

JANUARY 5, 2023

Digital media and advertising. Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads.

Marketing 106

Marketing GDPR eCommerce Machine Learning 106

Single Grain

JULY 21, 2021

Google also modifies its advertising platform, not to penalize its users but to empower them. In this article, you will learn about the latest changes Google has made to its advertising platform, what they mean to you, and how you can use them to acquire customers more effectively. Book My Free Google Ads Consultation.

Conversion 111

Conversion CPA GDPR SEO 111

Clearcode

MAY 18, 2023

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. PETs are designed to help companies protect user privacy while still enabling them to collect and use data for programmatic advertising. It is expected that Google Chrome will do the same in 2024.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Single Grain

APRIL 17, 2023

Advertising: PPC dashboards and programmatic advertising platforms like Mediasmart. ? Look Into Cookieless, Privacy-Proof Targeting: Personal data concerns now permeate every area of marketing, and third-party cookies are becoming less and less relevant. Take a look our our ‘ Semrush review ’ for a deeper dive into this tool. ?

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e.,

Marketing 119

Marketing Machine Learning GDPR Healthcare 119

Single Grain

DECEMBER 18, 2023

To that end, marketers and online advertisers need to be careful about how they are featuring spokespersons and even brands as a whole online, because we’re officially in a new period where these details can be exploited with nominal effort (thanks to AI). Marketers should also always implement a privacy-first approach in their AI strategies.

Marketing 52

Marketing Education GDPR Conversion 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. It also offers a variety of services to maximize advertising ROI and call handler performance. CallSource. A CallSource dashboard (via CallSource).

Marketing 97

Marketing Healthcare Real Estate Conversion 97

Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Projections show that digital marketing in the U.S.

Advertising 124

Advertising GDPR Clickbait Brand Lift 124

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 109

Advertising Cookies Machine Learning GDPR 109

Single Grain

SEPTEMBER 8, 2023

Better Integration with Google Ads : GA4 provides tighter integration with Google Ads , allowing marketers to build audiences and hone their advertising strategy based on richer data sets. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

FEBRUARY 11, 2022

Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. AI tools are all the rage in marketing circles today, and for good reason – their machine learning capabilities can help brands provide highly personalized experiences to their customers.

Marketing 119

Marketing Machine Learning Audience MarTech 119

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 67

Marketing Retail Ad Targeting Conversion 67