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Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Adweek

Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after Google finally deprecated third-party cookies for 1% of Chrome users.

Cookies 346
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How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual

Adweek

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

Cookies 306
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The Third-Party Candidate: How Cookie Deprecation Will Shape Political Advertising in 2024

Adweek

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The intersection of these two seismic events will have a profound impact on political advertising.

Cookies 288
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In the W3C, the Post-Cookie Conversation Finds Consensus

Adweek

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

Cookies 294
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Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

AdExchanger

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.

Cookies 90
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Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation

Adweek

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

Cookies 306
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Why Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal

Adweek

Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising.

Cookies 252