Advertising Cookies Demand Side Platform GDPR 
Digiday
JANUARY 5, 2023
At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. What is Galileo, and how does it work?
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
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VideoWeek
AUGUST 12, 2022
In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.
Digiday
OCTOBER 3, 2022
After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.
Digiday
SEPTEMBER 29, 2022
IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021. 27% of advertisers cite “cost efficiencies” as the key reason for investment. 40% of advertisers cite “costs” as a significant barrier to further programmatic ad trading.
TechCrunch Ads
MAY 26, 2022
Image Credits: CMA final report on online advertising and platforms market study, July 2020. It may also be raising costs for advertisers which are passed on through higher prices for advertised goods and services. State of Texas.).
Smart-Hub
DECEMBER 8, 2023
The programmatic advertising ecosystem is a complex environment consisting of many elements. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They are about to build a cookieless advertising ecosystem. We will discuss them all in detail below.
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