Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

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VideoWeek

OCTOBER 10, 2023

One of the factors holding back CTV advertising is a lack of vital data being sent through with bid requests. Perhaps even more vitally, many aren’t sending properly through GDPR consent signals. For example there’s still work to be done on capturing user and device IDs says Pia Sturm, group head of programmatic at GroupM.

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TechCrunch Ads

AUGUST 8, 2022

noyb’s approach of filing large batches of thematic GDPR complaints is another strategy to push back against enforcement delays by simultaneously looping in DPAs across the bloc to tackle an issue, encouraging coordination, joint working and (it hopes) a pipeline of decisions that defend European citizens’ rights.

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Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. The board found this to be in violation of the EU General Data Protection Regulation (GDPR). doesn’t have anything in place quite like GDPR — yet, anyway.

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Nick Burcher

DECEMBER 14, 2017

In 2018 the General Data Protection Regulation (GDPR) comes into effect in the European Union with the intention of seeking to strengthen data protection for individuals in the EU. There are a whole range of processes that need to be followed in order to be compliant, including the need for Data Controllers to "prove" that consent was given.

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Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. Global impact. What Google is saying.

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Digiday

JUNE 22, 2023

As marketers from around the world spend the week in the south of France, the country’s privacy watchdog just sent a strong signal that it’s not taking a laissez-faire approach to digital advertising.

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Digiday

JANUARY 5, 2023

“The DPC considered that a lack of transparency on such fundamental matters contravened Articles 12 and 13(1)(c) of the GDPR,” stated the regulator. ” It’s further evidence of the law catching up with (and coming down upon) all the players in the behavioral advertising ecosystem. . So what now?

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Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. Why we care. Get MarTech! In your inbox.

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Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Companies purchasing podcast ads grew by 14% YoY, 42% being repeat advertisers. Last Week’s Highlights. AdTech Trends.

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Adweek

JUNE 15, 2022

The challenge With Apple's iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry.

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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Smarty Ads

JUNE 10, 2020

GDPR and Targeted Ads in Programmatic: Are They Still Relevant? The ad tech community predicted tough times for programmatic advertising after the General Data Protection Regulation (GDPR) kicked in on May 25th, 2018. Most programmatic platforms require first- and third-party personal data for precise targeting.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

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The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

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Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

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More About Advertising

FEBRUARY 19, 2018

It goes by the name of GDPR or the General Data Protection Regulation, and it applies EU wide including the UK. On May 26 this year a major cat will be released amongst the feeding pigeons. In a nutshell it introduces protocols for privacy of personal data on a massive scale. Failure to adhere to.

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The Ad Tech Blog

JANUARY 31, 2024

Fake Attention When you are spending ad dollars, you are competing with other advertisers. owns an auction where they decide which ad to show, to whom, and how often, based on how much money each advertiser spends. False positives can have severe repercussions, unfairly penalizing legitimate publishers or advertisers.

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VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Display advertising revenues were fairly static, up by 0.1 But this growth was largely driven by subscription revenues, which were up by 12.9 percent year on year.

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Martech

JANUARY 27, 2023

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. A GDPR violator may face a fine as high as €20 million (~$21.7 Other duties.

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VideoWeek

DECEMBER 5, 2023

The group says that at least between May 25th, 2018 (when GDPR came into force) and July 31st this year, Meta has used personal data for advertising purposes across its platform without collecting consent to do so. News groups meanwhile have struggled for ad revenues, putting news media sustainability at risk.

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The Ad Tech Blog

MAY 1, 2024

Core Concepts Real-time ad personalization is a technique that uses data to tailor advertising content to individuals in real time as they interact with digital platforms. Adhering to regulations such as the General Data Protection Regulation ( GDPR ) is essential to protect user privacy and build trust.

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illumin

APRIL 29, 2024

CMA flagged about 39 unique “concerns” back in January 2024, including concerns of Google potentially hindering competition and how the Google Privacy Sandbox may unduly preference Google’s own advertising products and further capture more share of the AdTech market. Not the first delay for cookieless Let’s rewind a bit. Follow @illuminHQ

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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AdPulp

OCTOBER 23, 2021

TikTok challenges, retargeting ads, GDPR, and cookies? What is this advertising business that we inhabit today? The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp. The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp.

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Basis

FEBRUARY 9, 2024

In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions. So, how has that 51% of advertisers prepared for the death of cookies in Chrome? What might advertisers who aren’t prepared learn from those who are?

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VideoWeek

MAY 16, 2023

The reworked framework, used by businesses across the industry to guide the collection and sharing of consent signals for use of personal data in advertising, notably removes legitimate interest as a basis for consent. For targeted advertising, consent must be collected, legitimate interest is not a valid legal basis.

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Ad Monsters

FEBRUARY 13, 2024

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. Advertisers also often rely on third-party cookies for tracking revenue and attribution. There may be some wiggle room in the regulations themselves.

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Ad Monsters

JANUARY 9, 2024

Google’s IP Protection aims to be a privacy-forward feature that blocks websites from tracking users’ digital footprint, but some advertisers worry this is just another power grab. Now, let’s see what advertisers are saying about it. A few months back, AdMonsters explored how it will impact publishers.

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YieldBird

DECEMBER 9, 2021

With this new feature, we can take a closer look at advertisers and learn more about how they are buying (or not) our inventory. Analyze the behavior of Advertisers. Bids are listed in 0.10$ buckets, however, it is essential to remember that not every Advertiser chooses to reveal their bids to Publishers. Table of contents.

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Brid.tv

JANUARY 5, 2024

But what novelties does this gradual process bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies ? With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus.

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Ad Monsters

MARCH 23, 2023

First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences. In targeted advertising? Will it be used for analytics? To improve website performance? Personalized campaigns?

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

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Ad Monsters

APRIL 5, 2024

We talked about the rugged privacy compliance terrain in the US, the challenges faced by advertisers and publishers, and the innovative solutions shaping the future of data privacy and brand protection. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 Despite the US being somewhat behind, this situation is transient.

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Media Math

OCTOBER 3, 2022

This Part 2 is focused on EU GDPR requirements and most importantly international data transfer requirements. . GDPR & E-Privacy . Following the UK’s exit from the European Union, the UK Government has transposed the GDPR into UK national law (thereby creating the “UK GDPR”). We will see. . add link] .

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The Ad Tech Blog

MAY 4, 2024

This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare. Applications in Digital Advertising In the context of digital advertising, federated learning enables advertisers to create personalized ad experiences without compromising user privacy.

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