Martech

DECEMBER 16, 2021

Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. This creates a challenge for marketers, advertisers, and publishers to respect customers’ privacy while also capturing consent, driving opt-ins, and delivering compelling user experiences.

GDPR 93

GDPR Banner Cookies MarTech 93

Ad Monsters

MARCH 31, 2023

Online privacy regulations continue to evolve, and as third-party cookies depreciate, first-party data is taking over as the gold standard of consumer data. To go beyond third-party cookies and understand your audience so that you can provide the best value data output, it all boils down to trust. “The

Cookies 70

Cookies GDPR Retargeting Banner 70

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies.

Conversion Rate 121

Conversion Rate Cookies A/B Testing ROI 121

InMobi

APRIL 11, 2022

In light of all of the changes happening around addressability, identity and privacy in digital advertising overall and mobile advertising specifically, especially on iOS, what does the present and future look like? But as a base, if that's not available, if the advertiser is bulk buying, there needs to be standardization.

Advertising 52

Advertising Cookies GDPR Banner 52

Ad Monsters

SEPTEMBER 23, 2022

These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. The email sent consumers to fake news stories that eventually took them to sales websites that advertised the operators work from home scheme. . Yet, they specifically highlight the four most common dark pattern traps. .

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

Ad Monsters

DECEMBER 28, 2023

Thanks to their dominance, Google, Meta, and Amazon will continue to attract the lion’s share of the advertiser’s budget. Over the next few years, they will account for 83% of global digital advertising revenue. Amazon Financially, 2024 will be a banner year for Amazon’s advertising business, reports DoubleVerify.

Cookies 64

Cookies GDPR Retail Banner 64

TechCrunch Ads

JUNE 29, 2022

Consumer rights groups in Europe have filed a new series of privacy complaints against Google — accusing the advertising giant of deceptive design around the account creation process which they say steers users into agreeing to extensive and invasive processing of their data. The Web Foundation is taking on deceptive design.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Smart-Hub

JANUARY 30, 2024

Due to severe competition in the market, advertisers are in a continuous search of effective marketing techniques, and some of them prefer applying so-called fallacies. Fallacies in advertising usually imply using false arguments and addressing customers’ emotions to persuade them to make a purchase. SmartHub's Features Have No Limits!

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 113

Cookies First-Party Cookies GDPR Pop-Up 113

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They are about to build a cookieless advertising ecosystem. We will discuss them all in detail below.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

TechCrunch Ads

MAY 10, 2022

’s antitrust regulator, the CMA, has already investigated and confirmed (such as Google and Facebook’s anti-competitive dominance of online advertising); and others it suspects of harming consumers and hampering competition too (like Apple and Google’s chokepoint hold over their mobile app stores ). Any action in the U.K.

GDPR 51

GDPR Marketing Healthcare Banner 51

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. To harness this potential, marketers must focus on three key areas: mobile device dominance, mobile commerce, and mobile advertising formats.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

TechCrunch Ads

JUNE 24, 2022

The carriers are dubbing their plan a “counter-design to third-party cookies” — and say it involves the creation of “pseudo-anonymous tokens” that are linked to the mobile device user’s IP and mobile phone number (which is classified as personal data under EU law).

Ad Targeting 108

Ad Targeting Pop-Up Cookies GDPR 108

Kevel

JUNE 14, 2022

Within this, there are different levels of granularity: Publisher’s industry: Say you’re an advertiser working with CNN.com. If you’re advertising a new yoga mat, for instance, you may be willing to pay more to buy ad slots on the health page versus the politics one. You know that your ad will be appearing alongside news articles.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

YieldBird

FEBRUARY 1, 2022

In-house vs Outsource, Cookies, Business Developing. I can see this happening with several large Advertisers on the Polish market and I predict that we shall observe the same situation on foreign markets. In my opinion, in 2022 we will see highly influential and branding Advertising campaigns.

Cookies 52

Cookies Marketing GDPR Banner 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Martech

FEBRUARY 11, 2022

Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Many B2B marketers are turning to account-based marketing (ABM) strategies and tools to help deliver targeted advertising and personalized content to high-value accounts. Social media advertising.

Marketing 118

Marketing Machine Learning Audience MarTech 118

NewProgrammatic

DECEMBER 3, 2021

Advertising agency software is a necessary investment not only from the perspective of managing the workload but also reporting, automatization, and expansion. Performance Marketing Agency Tools for Advertising. While most consumers hate advertising, without it brands don’t stand a chance of survival. NewProgrammatic.

Agency 52

Agency Marketing SEO Pop-Up 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 66

Marketing Retail Ad Targeting Conversion 66