Automatad Inc.

MARCH 17, 2022

Does contextual advertising scrape data unfairly? Does Contextual Advertising Scrape Data? With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. increase (YoY) in global advertising growth.

Advertising 52

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Basis

NOVEMBER 21, 2023

An ever-shifting regulatory landscape that requires a considerable amount of up-front research compared to other consumer packaged goods. First, to comply with the FTC’s Truth in Advertising laws , product descriptions must be backed by legitimate research and must not mislead consumers. For example: Facebook’s U.S.

Marketing 59

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Mediavine

JANUARY 19, 2023

Let’s look at where the digital advertising ecosystem is headed, and how Mediavine is positioned to tackle the most important challenges. 2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. In 2023, five U.S. Which leads me to ….

Pop-Up 52

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Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. So, dark patterns are showing up in data tracking opt-out notices ? What about dark patterns in advertising?

Non-Profit 74

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Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 117

Cookies First-Party Cookies GDPR Pop-Up 117

Lemonads

APRIL 29, 2020

This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users. Up-and-coming marketers should always get input from their account manager if any questions arise.

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Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States. But back stateside, the U.S.

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TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 108

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Automatad Inc.

MARCH 2, 2022

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Cookieless Advertising. Though it is unlikely for the bill to be passed in its current form, it indicates what is to come for the advertising industry. .

Retail 52

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Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

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VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Through its TV+ initiative, OpenX says it wants to fix these problems. And secondly, OpenX will delineate TV-like CTV inventory (i.e,

Media 98

Media Cookies Affiliates Agency 98

Martech

NOVEMBER 23, 2022

Do you consent to these cookies?”) types of cookies, what they mean, options to globally accept or reject the options, etc.). Which cookie category is your CDP tied to? Is it advertising, analytics, marketing, functional or essential? Is there a separate system in charge of recording that cookie opt-in?

Cookies 109

Cookies Pop-Up Audience GDPR 109

Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google also modifies its advertising platform, not to penalize its users but to empower them. The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Book My Free Google Ads Consultation.

Conversion 111

Conversion CPA GDPR SEO 111

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

MarTech 124

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Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up. What does it do?

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

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VideoWeek

OCTOBER 14, 2022

The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. “To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi),” said Peters.

Ad Tech 52

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NewProgrammatic

DECEMBER 3, 2021

Advertising agency software is a necessary investment not only from the perspective of managing the workload but also reporting, automatization, and expansion. Marketing agencies can be made up of few universally skilled professionals, but they can also extend over multiple teams with narrow specializations. NewProgrammatic.

Agency 52

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AdvertiseMint

JANUARY 27, 2022

The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. What Do They Define as “Targeted Advertising” or “Surveillance Advertising?”

Advertising 52

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Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

Advertising 65

Advertising Marketing Pop-Up Cookies 65

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Single Grain

NOVEMBER 28, 2023

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

Marketing 126

Marketing First-Party Cookies SEO Cookies 126