YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

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YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

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Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh?

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InMobi

FEBRUARY 26, 2023

Let’s look at it at a high level: How to pass user consent to your ad tech partners to comply with regional/country privacy laws Collecting user consent is one thing — and mandatory in certain geographies like Europe where GDPR applies — passing it downstream to ad partners is the second part of the publisher’s job.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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Ad Tech Agency Media Audience 98

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. Additionally, PubMatic ranked as the leading independent SSP for publishers monetizing video ad inventory programmatically.

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Video Ads Ad Inventory Mobile Ads ROI 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. This Week on VideoWeek Are Publishers and Buyers Ready for the Demise of Third-Party Cookies? He was previously CEO of Canoe Ventures.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. State of Texas.).

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

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Advertising Demand Side Platform Conversion Audience 68

InMobi

APRIL 11, 2022

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. They need to start the dialogue.

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VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

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Ad Tech eCommerce Media Agency 98

Brid.tv

DECEMBER 28, 2022

First of all, both ad-based and transaction-based monetization strategies are predicted to continue thriving. However, with the death of the third-party cookie silently looming over the advertising industry, data monetization is expected to become increasingly profitable, too. But what changes can we expect to see in 2023?

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Affiliates Non-Profit Mobile Ads Video Ads 52

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Meta and Mozilla’s Ad Tech Proposal. Related Read: What is GDPR?

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VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. FreeWheel acquired the Beeswax DSP in 2020.

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Monetize More

SEPTEMBER 15, 2022

Video ad servers primarily facilitate the delivery of in-video ads. This can be done through programmatic methods: targeted videos can be served based on an audience segment’s demographic information collected via cookies, or on the popularity of a particular piece of content among users.

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NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads? Yandex Ads. Brand marketers — keep watching. Conclusions.

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VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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Advertising Marketing Retail Ad Tech 52

Brid.tv

JANUARY 12, 2024

Advertise on OTT and CTV Disney Boosts Its Advertising Solutions Disney has announced that global advertisers will now be able to purchase inventory across Disney, Hulu, and ESPN+ in a single campaign. The ad inventory will be available through its self-serve platform Disney Campaign Manager later this year.

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Ad Tech Cookies Ad Inventory Audience 52

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. So, make sure your ads are relevant.

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InMobi

NOVEMBER 12, 2014

Lack of Standards – The constant challenge for marketers is the lack of dependable standards, methodologies and metrics for measurement for ad solutions. Tracking and Analytics – Digital marketers are used to desktop ads utilizing cookies to track users across websites.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

JUNE 1, 2022

Both Bloomberg and iHeart will sell the shows’ ad inventory. s Competition and Markets Authority – which is overseeing Google’s third-party cookie-replacing Privacy Sandbox program – is investigating whether Google has used its ad tech dominance to bolster its own ad tech products over competitors, according to Bloomberg.

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Media Conversion Education Ad Tech 63

Smart-Hub

JANUARY 30, 2024

For instance, instead of advocating their own brand, an advertiser may focus on the unsustainable practices of their competitors and spread this information via ads. With their help, you can validate the quality of ads and make sure that they do not look or sound misleading. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

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Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. if the ad slot is 300×250, only buyers looking for this size will be eligible).

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Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

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Digiday

SEPTEMBER 26, 2022

Publishers’ ID overload concerns echo the issues that media companies dealt with several years ago after cramming code from supply-side platforms and ad exchanges onto their sites in order to sell their ad inventory across as many programmatic marketplaces as possible (or at least practical). The reason?

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Cookies Ad Tech Ad Exchange Ad Inventory 62

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” ISBA Offers Cookieless Guidance.

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GDPR Cookies Agency Ad Tech 65

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. Next, you’re releasing Ad Product Taxonomy 1.1 The Content Taxonomy 3.0 mobile I.D.s,

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MNTN

JULY 15, 2022

To stay competitive in this new era of digital advertising and ads ecosystem, businesses need to take a holistic, innovative approach. CONNECTED TV & STREAMING. TikTok Livestream Shopping Is a Hard Sell for Creators – There are strong signs that livestream shopping is not among the platform’s strengths.

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Marketing Ad Inventory Cookies Ad Tech 90

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding.

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Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%.

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Smart-Hub

JANUARY 16, 2024

This Amazon advertising algorithm works like any programmatic solution, allowing advertisers to automate the process of purchasing ad inventory. However, it is important to remember that cookies are fading away. As for you, your ad exchange must be compliant with data processing standards and privacy regulations as well.

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Monetize More

SEPTEMBER 30, 2022

App publishers often focus their advertising strategies on the latest ad tech fads. The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. Better start analyzing all your data before the third-party cookies get wiped out!

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Advertising Banner Video Ads Click Through Rate 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Worse cookie matching.

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