Ad Inventory Ad Tech Cookies GDPR 
InMobi
FEBRUARY 26, 2023
Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. privacy string is a cookie that stores information about disclosures made and choices selected by the user regarding their rights. InMobi will look to support the IAB GPP in Q2 2023.
Automatad Inc.
FEBRUARY 22, 2022
Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?
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TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR. State of Texas.).
InMobi
APRIL 11, 2022
” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. That's the truth.
Smart-Hub
JANUARY 30, 2024
For instance, instead of advocating their own brand, an advertiser may focus on the unsustainable practices of their competitors and spread this information via ads. With their help, you can validate the quality of ads and make sure that they do not look or sound misleading. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
VideoWeek
MARCH 3, 2023
Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi
Smart-Hub
DECEMBER 8, 2023
So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.
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