Smart-Hub

JANUARY 30, 2024

With their help, you can validate the quality of ads and make sure that they do not look or sound misleading. Having such a feature on your platform can also help you attract more SSP partners since they know their ad inventory will be filled with proper ads. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

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Smart-Hub

JANUARY 13, 2023

Ad Exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding (RTB). Real-time bidding allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad. Building your own Ad Exchange is quite challenging.

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Brid.tv

DECEMBER 21, 2022

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .

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VideoWeek

APRIL 28, 2023

Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. The update also removes “legitimate interest” as a legal basis for ad personalisation, and tightens up requirements that facilitate users’ withdrawal of their consent.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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Smart-Hub

JANUARY 2, 2024

Book Your Free Consultation Spot Request a Callback Ad Exchange Programmatic exchanges are the core of the ad tech ecosystem. Optimize Ad Inventory When considering different ways of how to make money selling ads on your website, be sure to pay attention to the option of researching statistics.

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What is a video ad network?

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Key Features: GDPR compliance Comes with a handy referral mechanism Rich analytics suite Dynamic ad delivery.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic monetization strategies.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

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Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

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VideoWeek

MAY 26, 2023

The Week in Tech Meta Hit with €1.2 billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data.

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VideoWeek

OCTOBER 27, 2023

The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 The French competition watchdog (CNIL) also fined Canal+ €600,000 this week for GDPR violations, finding that the broadcaster had collected user data without consent from individuals. percent YoY in Q3.

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