Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Audience 84

Audience Cookies MarTech Marketing 84

Digiday

JANUARY 7, 2024

Group Black is launching a new audience and insights data offering in the third quarter of 2024 that aims to provide advertisers with the ability to better target Black and Hispanic consumers.

Audience 76

Audience Ad Exchange Finance Media 76

Ad Monsters

JANUARY 28, 2024

5 Data Privacy Trends to Watch in 2024 The My Health Data Act and its Implications on Sensitive Data This will be the year of reckoning for how we use sensitive data, focusing on using health-related data. In 2024, those laws will either go into effect or regulators will start to enforce them. More state laws. No federal law.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

Advertising 81

Advertising Cookies Audience Banner 81

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. We’d like to know how it’s been for you.

Marketing 126

Marketing Cookies Machine Learning MarTech 126

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 111

Viewability Electronics Retail Audience 111

Digiday

NOVEMBER 13, 2023

One approach advertisers are focusing on in 2024 is audience-first creative — building impactful ads and making memorable seasonal moments for the audiences they reach and engage.

Audience 69

Audience Media Marketing Advertising 69

AdExchanger

JANUARY 1, 2024

But the amount of money advertisers spend on in-game ads still lags behind the amount of time audiences spend playing video games. […] The post 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads appeared first on AdExchanger.

Audience 136

Audience Advertising Marketing Cookies 136

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 116

eCommerce Retail Electronics Conversion 116

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

Marketing 126

Marketing MarTech Audience Advertising 126

Digiday

APRIL 25, 2024

We’re 10 weeks out from the Union of European Football Associations’ Euro 2024 tournament, one of the largest sporting events on the planet and a major opportunity for marketers to get their brands in front of enormous audiences. The scale is there for this summer to be massive.”

Entertainment 75

Entertainment Audience Media Agency 75

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

Marketing 128

Marketing Audience MarTech Communications 128

Digiday

MARCH 14, 2024

After languishing for years as a niche interest for basement-dwelling nerds, anime has made its way into the mainstream — and in 2024, marketers have gotten the memo. This year, major brands such as McDonald’s are investing in anime to build goodwill among its diverse and growing Gen Z audience. And in 2024, they are getting involved.

Marketing 96

Marketing Audience Media Advertising 96

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. But RMNs need to mature.

Retail 100

Retail Media Cookies Electronics 100

Adweek

MARCH 12, 2024

In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. The measurement industry is at an inflection point. Since that.

Audience 228

Audience Media Advertising 228

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Retail 142

Retail MarTech Communications eCommerce 142

Adweek

MARCH 11, 2024

On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 Sunday's Oscars were more than Ken-ough for ABC. million total viewers and a 3.81 rating in the Adults 18-49 demo. With the numbers, the Oscars grew for the third straight.

Audience 204

Audience 204

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

JANUARY 25, 2024

Welcome to 2024! I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Be a sponge in 2024.

Marketing 131

Marketing MarTech Agency Audience 131

MNTN

FEBRUARY 22, 2024

New data from eMarketer reveals that during the 2024 election cycle, advertisers are expected to spend around $1.5 Since 2020, CTV has gained over 20 million users, with even more growth expected by the end of 2024. Live TV Is the New Streaming Wired “Biggest audience since the moon landing.”

Retail 98

Retail Audience Advertising Marketing 98

illumin

FEBRUARY 13, 2024

Super Bowl LVIII had a massive audience As the San Francisco 49ers and the Kansas City Chiefs kicked off on Sunday in front of 65,000 football fans, advertisers were getting their game faces on, ready to reach the predicted 127.5 The ad sprinkles in humor too, giving it a fun and uplifting vibe that keeps audiences engaged.

Pop-Up 105

Pop-Up Entertainment Audience Ad Tech 105

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing 126

Marketing Cookies MarTech Conversion 126

Ad Monsters

JANUARY 10, 2024

As Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” But right now, those concerns are holding back progress – a realization many brands will need to come to in 2024. Fraud: Who Comes Out on Top?

Pop-Up 116

Pop-Up Machine Learning Ad Tech GDPR 116

Digiday

APRIL 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences.

Audience 65

Audience Media Marketing 65

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech 136

Ad Tech Cookies Conversion Media 136

Smart Insights

OCTOBER 12, 2023

Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both … The post Anticipating 5 top social media trends for 2024 appeared first on Smart Insights. (..)

Media 99

Media Communications Audience Marketing 99

Basis

MARCH 20, 2024

Earlier this month, droves of marketers and advertisers descended on Austin, Texas to soak in the sights and insights of SXSW 2024. Here are three insights from the notebooks of Basis’ Media Innovations & Technology team to help marketers keep 2024 moving in the right direction. For example: “How did you feel about a brand before?”

Marketing 52

Marketing Machine Learning Audience Communications 52

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Advertising 90

Advertising Conversion Rate Conversion Impressions 90

Adweek

MARCH 20, 2024

Top line Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating and Average Audience estimates in both its national and local TV Time-Based Grid reports. The Media Rating Council has granted measurement company Comscore national accreditation.

Audience 258

Audience Media 258

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Machine Learning 109

Machine Learning Media Advertising Retail 109

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

SEO 109

SEO Machine Learning Manufacturing MarTech 109

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting.

Advertising 77

Advertising Marketing Cookies Impressions 77

MNTN

MARCH 14, 2024

While the service’s revenues have been growing, its audience is saturated — reaching more than three-fourths of the entire American streaming subscription market. But with more production delays ahead, marketers will need to navigate the best way to reach consumers when new shows reach smaller audiences than they used to.

Audience 98

Audience Marketing 98

Basis

DECEMBER 1, 2023

In just five years, B2B has gone from spending just 29% of its media dollars on digital channels to a projected 49% in 2024. Even more, rapidly approaching on the horizon are the signal loss challenges that will change (and have already begun to change) how B2B marketers connect with target audiences. That’s an increase of nearly 70%!

Marketing 52

Marketing Audience Education Video Ads 52

illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Retail 105

Retail Media Entertainment Ad Tech 105

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. A strategic content approach helps build lasting connections with your audience.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104