MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. This diversity attracts a broad audience, enabling advertisers to reach various demographics within one platform. It’s also vital to keep your ads consistent with your existing branding and voice.

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. It’s a form of over-the-top (OTT) advertising that is pivotal for targeting specific audiences on the service, as it allows your brand to reach viewers across a variety of devices, from smart TVs to mobile phones.

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

MARCH 26, 2024

Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness.

Advertising 52

Advertising Marketing Video Ads ROI 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Journey advertising also works to reduce ad fatigue and improve audience engagement. Creativity draws in audiences, captures their imaginations, and brings them back for more. It starts a conversation.

Brand Awareness 90

Brand Awareness Audience Conversion Entertainment 90

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. One of the key elements of media buying is identifying the target audience.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Digiday

NOVEMBER 16, 2023

For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024. Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience.

Brand Awareness 87

Brand Awareness Marketing Entertainment Audience 87

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Across countries, performance-focused buyers are more likely to advertise in-app than brand buyers, at 77 percent and 60 percent, respectively.

Audience 84

Audience Brand Awareness Fashion Entertainment 84

Basis

JANUARY 24, 2024

Though it’s happening in phases—with only 1% of Chrome users having cookies disabled in Q1 2024—the total third-party phaseout slated for later this year will be here before we know it. B2B teams often already have a relatively narrow audience they’re trying to connect with, since B2B software and service offerings are quite specific.

Advertising 84

Advertising Marketing Cookies Brand Lift 84

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Basis

FEBRUARY 13, 2024

Let's take a quick look at some of the top marketing stories from this year's Super Bowl: Super Bowl Advertising in 2024 Football may reign supreme as America's most popular professional sport, but on the NFL's biggest stage, the advertisements also play a starring role.

Brand Awareness 67

Brand Awareness Conversion Advertising Audience 67

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 104

Education Audience Communications MarTech 104

VideoWeek

APRIL 11, 2023

According to market data tracker Statista, consumer spending on VR and AR is expected to reach $72 billion by 2024 – and as Advertiser Perceptions notes, everyone with a smartphone already owns an AR-ready device. “When you think metaverse it’s easy to punch up,” comments Bishop.

Advertising 117

Advertising Brand Awareness Agency Education 117

VideoWeek

JUNE 8, 2022

As a result online video ad spend will climb from $62 billion in 2021 to $95 billion in 2024, according to the report. billion in 2024. Zenith predicts price rises to continue compensating for loss of audiences, as ongoing decline in reach drives brands to digital channels “including online video.”

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Smart-Hub

APRIL 29, 2024

All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. Neural networks, big data insights, and GPT-3 deserve special attention.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. This not only helps advertisers learn more about the segments they’re targeting, but also allows them to build lookalike models to extend that targeting to new audiences.

Education 52

Education Advertising Marketing Cookies 52

Digital Turbine

MAY 15, 2023

Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. In our BRAG Brand Insights , we discussed how HBO Max and discovery+ are very different brands.

Entertainment 52

Entertainment Brand Awareness Audience 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. With ~230 million users in the U.S. But viewership numbers aren’t the only draw.

Advertising 94

Advertising Ad Server Manufacturing Brand Awareness 94

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5

Media 105

Media Marketing Machine Learning MarTech 105

Martech

JANUARY 25, 2024

But then the other is the fact that we have many buyers in our buying committees and our prospect audiences who grew up as digital natives. Do you think a lot of B2B marketers are missing an opportunity by under-investing in brand? A: That [brand-building] mission is still needed, but it’s different today, of course.

Education 79

Education Brand Awareness MarTech Conversion 79

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. 32% of agencies say the biggest advantage is raising brand awareness.

Retail 59

Retail Media Brand Awareness Ad Space 59

Basis

JANUARY 22, 2023

Last year, Google announced (yet again) that’s it’s delaying third-party cookie deprecation in its Chrome browser , this time until the second half of 2024. Audience profiling : Aggregate first-party buyer intent data to create basic audience segments—essentially, cohorts who have taken the same actions online.

Retargeting 75

Retargeting Cookies Brand Awareness GDPR 75

Digiday

JANUARY 5, 2023

No, that will be 2024, at the earliest, if ever. 2023 stands to be another test-and-learn year as advertisers, agencies and TV networks sort out which measurement providers are ready to be relied upon as currencies, with Nielsen planning for Nielsen One to replace its legacy measurement system in 2024. Explore the series here.

Brand Awareness 71

Brand Awareness Agency Audience Native Advertising 71

illumin

FEBRUARY 20, 2024

dollars by 2024. As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. At this rate, smartphone use continues to garner sustainable growth in 2024. However, there is a risk of attracting unqualified traffic and careful targeting must be exercised to ensure high audience engagement.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Martech

DECEMBER 11, 2023

Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Specify your industry or target audience: Examples: B2B marketing might focus on using technology to generate qualified leads and nurture relationships. We’d like to know how it’s been for you.

MarTech 100

MarTech Marketing Conversion Rate Brand Awareness 100

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Martech

FEBRUARY 20, 2023

The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. What that all rolls up to is a CTV ad spend that will likely exceed $26 billion in 2023 and $31 billion in 2024. which ads led to a website visit).

Advertising 83

Advertising Audience Brand Awareness Conversion 83

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 76

Communications Shipping MarTech Brand Awareness 76

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If The challenge will be that spending in general will be down for the remainder of 2023 and into 2024 due to economic headwinds that clients are facing. NCM’s Rosen agreed.

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. billion by 2024, and account for 7.6% That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Digiday

SEPTEMBER 22, 2022

During beta testing, Teads partnered with various brands across different categories and said it saw positive outcomes up and down the purchase funnel, including high attention to brand awareness and purchase intent. With Scripps, for example, they will get access to cross-screen audiences.

Conversion Rate 69

Conversion Rate Brand Awareness Ad Inventory Media 69

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. Effective branding. Not dramatic at all, right?) A strong opening hook.

Education 52

Education Audience Video Ads Brand Awareness 52