Digiday

JANUARY 15, 2024

It’s a lot for any marketer to keep up with, let alone the chief marketing officer at a 117-year-old legacy company like Xerox, an office equipment brand. But it’s exactly what CMO Deena LaMarque Piquion has on her to-do list this year, in addition to boosting brand awareness with the next generation of employees and entrepreneurs.

Brand Awareness 77

Brand Awareness Cookies Media Marketing 77

MNTN

MARCH 26, 2024

In any case, as you set up your campaign, you’ll be able to choose specific goals, like generating brand awareness or driving leads, and the platform will optimize your campaign based on your stated goals. The post Peacock Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN.

Advertising 52

Advertising Marketing Banner Audience 52

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech! In your inbox.

Marketing 138

Marketing Brand Awareness Viewability Audience 138

Digiday

NOVEMBER 16, 2023

For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is.

Brand Awareness 90

Brand Awareness Marketing Entertainment Audience 90

illumin

NOVEMBER 20, 2023

Whether it’s brand awareness, lead generation, or sales, setting clear campaign goals will help guide your media buying strategy. This targeted approach will help maximize the effectiveness of your campaign. Set clear campaign goals Determine what you want to achieve with your advertising campaign.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. To add to its impact, the ad also played just after the presentation for best film at the 2024 Oscars. Ad creatives are the star of the show. Strong creatives are also an essential part of journey advertising.

Brand Awareness 52

Brand Awareness Audience Conversion Entertainment 52

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

PubMatic

JANUARY 15, 2024

Across countries, performance-focused buyers are more likely to advertise in-app than brand buyers, at 77 percent and 60 percent, respectively. Despite this discrepancy, APAC marketers say that brand awareness is the leading benefit of in-app advertising, regardless of their primary advertising objectives.

Audience 84

Audience Brand Awareness Fashion Entertainment 84

VideoWeek

JUNE 8, 2022

As a result online video ad spend will climb from $62 billion in 2021 to $95 billion in 2024, according to the report. billion in 2024. Zenith predicts price rises to continue compensating for loss of audiences, as ongoing decline in reach drives brands to digital channels “including online video.”

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Basis

JANUARY 24, 2024

Though it’s happening in phases—with only 1% of Chrome users having cookies disabled in Q1 2024—the total third-party phaseout slated for later this year will be here before we know it. Want to learn more about the state of identity in 2024?

Advertising 83

Advertising Marketing Cookies Brand Lift 83

Digital Turbine

MAY 15, 2023

not only potentially saved a dying brand but also created a streaming service with a broader, more diverse content portfolio. And now Disney+ also announced they would add Hulu programs with eventual plans to merge the two in 2024. By merging, streaming brands diversify content – which helps grow users and brand awareness.

Entertainment 52

Entertainment Brand Awareness Audience 52

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Now, the emergence of social commerce is setting the scene for a new dawn of influencer marketing; an opportunity forecast by Accenture to triple by 2025 to reach $1.2

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Aronson Ads

MAY 15, 2023

Marketers use product placement to increase brand awareness and aim to influence consumers’ buying behavior. According to Loren Angelo, the director of marketing for Audi of America, Audi placement in Marvel films has likely been part of the 30 percent increase in brand awareness since 2008.

Entertainment 74

Entertainment AutoMobile Brand Awareness Media 74

Martech

JANUARY 25, 2024

Dig deeper: How to map your selling process to the way your B2B customers buy: A case study Q: One of the common criticisms of B2B marketing is that it doesn’t focus enough on brand building and brand awareness. Do you think a lot of B2B marketers are missing an opportunity by under-investing in brand?

Education 80

Education Brand Awareness MarTech Conversion 80

Digital Remedy

OCTOBER 2, 2023

While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. Our digital media solutions support the unique goals of all our local partners—retailers, venues, dealers, franchisees, agents, and more—whether it’s to boost brand awareness or drive store/dealership traffic.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. to maintain their brand recognition. This is beneficial not only for brand awareness, but also for filling retargeting pools.

Education 52

Education Advertising Marketing Cookies 52

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.

Conversion 105

Conversion SEO Brand Awareness eCommerce 105

VideoWeek

APRIL 11, 2023

According to market data tracker Statista, consumer spending on VR and AR is expected to reach $72 billion by 2024 – and as Advertiser Perceptions notes, everyone with a smartphone already owns an AR-ready device.

Advertising 118

Advertising Brand Awareness Agency Education 118

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. 32% of agencies say the biggest advantage is raising brand awareness.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech

APRIL 19, 2024

According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 They can choose from brand awareness, driving traffic and collecting leads. These purchase-minded consumers are also spending a great deal of time on social media.

Media 107

Media Marketing Machine Learning MarTech 107

Martech

DECEMBER 11, 2023

Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This will help you get more specific and actionable insights in your response.

MarTech 102

MarTech Marketing Conversion Rate Brand Awareness 102

Basis

JANUARY 22, 2023

Last year, Google announced (yet again) that’s it’s delaying third-party cookie deprecation in its Chrome browser , this time until the second half of 2024. Wrapping up Retargeting has the capacity to increase the effectiveness of other marketing efforts and raise brand awareness. What is Retargeting?

Retargeting 75

Retargeting Cookies Brand Awareness GDPR 75

Martech

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. And many advertisers are already using it this way.

Advertising 95

Advertising Ad Server Manufacturing Brand Awareness 95

Digiday

JANUARY 5, 2023

No, that will be 2024, at the earliest, if ever. 2023 stands to be another test-and-learn year as advertisers, agencies and TV networks sort out which measurement providers are ready to be relied upon as currencies, with Nielsen planning for Nielsen One to replace its legacy measurement system in 2024. Explore the series here.

Brand Awareness 72

Brand Awareness Agency Audience Native Advertising 72

Martech

JANUARY 23, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The social buzz is helped by branding and packaging. Thriftbooks’ eye-catching teal packages build excitement and brand awareness among the online book community. We’d like to know how it’s been for you.

eCommerce 99

eCommerce Brand Awareness MarTech Media 99

Martech

DECEMBER 21, 2023

If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. If you’re going to chime into an established community, do so with purpose.

Education 105

Education Audience Communications MarTech 105

illumin

FEBRUARY 20, 2024

dollars by 2024. As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. At this rate, smartphone use continues to garner sustainable growth in 2024. What goal should your ad campaign achieve (lead generation, brand awareness, etc.)? million in 2022, and 253.3

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Digiday

JANUARY 29, 2023

The challenge will be that spending in general will be down for the remainder of 2023 and into 2024 due to economic headwinds that clients are facing. We’re looking to prove to brands that building brand awareness impacts all aspects of the lower funnel — it changes consideration, and it changes purchase intent,” said Martino. “We’re

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

Digiday

SEPTEMBER 22, 2022

During beta testing, Teads partnered with various brands across different categories and said it saw positive outcomes up and down the purchase funnel, including high attention to brand awareness and purchase intent. The CTV service is launching in the U.S. first, with additional markets getting rolled out later this year.

Conversion Rate 69

Conversion Rate Brand Awareness Ad Inventory Media 69

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. The medium is so pervasive today that it encompasses over 90% of US digital display ad spending and its share is expected to increase incrementally through 2023 and 2024.

ROI 68

ROI Advertising Brand Awareness Cookies 68

Ad Monsters

NOVEMBER 28, 2023

brand marketers are not fully capitalizing on the abundant attention available in online gaming channels? brand marketers catching up in 2024. Right now, brand advertisers are still navigating new privacy regulations and changes in consumer behavior. AB: Why do you believe U.S. First, I see U.S. In the U.S.,

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. Noteworthy Paper & Press sure was with their 2024 Big Game campaign. Boosting site visits?

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 213

Healthcare eCommerce Marketing ROI 213

Martech

MARCH 11, 2024

But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Brand association. Brand affinity. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024. Adtech We will still need adtech.

MarTech 81

MarTech Conversion Cookies Brand Awareness 81

Martech

DECEMBER 13, 2023

Don’t be vague and only talk about increasing site visitors or brand awareness. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The metrics that show you’re delivering on that. Maintain that focus for each initiative and campaign you’ll execute with your content creators.

Communications 77

Communications Shipping MarTech Brand Awareness 77

MNTN

FEBRUARY 6, 2024

This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. We have worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 98

Advertising Retargeting CPA Audience 98

Martech

FEBRUARY 20, 2023

What that all rolls up to is a CTV ad spend that will likely exceed $26 billion in 2023 and $31 billion in 2024. With the right strategies and partnerships, we can create data-driven targeted ads to find new customers, build more robust and longer-lasting relationships with existing clients and ultimately drive more brand awareness and sales.

Advertising 82

Advertising Audience Brand Awareness Conversion 82