Smart-Hub

APRIL 29, 2024

All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. What’s causing this trend? What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

DECEMBER 8, 2023

Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn. Ideal for : Brands looking to make a strong visual impact or retarget website visitors with high-visibility ads that drive traffic to specific pages.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 25, 2022

In fact, by 2024 the paid search market size is expected to grow by over $191,104,000 : Well-crafted, targeted ads can really increase the potency of a marketer's advertising efforts. They use a customer-led approach to drive qualified traffic and increase brand awareness and sales. Designing click-worthy banner ads.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 20, 2023

Banner ads, interstitial ads, native ads, video ads, and rewarded ads are some of the available formats that can yield varying click-through rates, depending on the ad’s content. billion by 2024. As mobile commerce continues to grow, businesses must adapt their strategies to stay ahead of the curve.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 3, 2021

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. More than 70% of companies are investing in content marketing. 72% of them say that it helps increase their number of leads.

Marketing 98

Marketing SEO ROI Non-Profit 98