Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Get MarTech!

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

Basis

JANUARY 24, 2024

Though it’s happening in phases—with only 1% of Chrome users having cookies disabled in Q1 2024—the total third-party phaseout slated for later this year will be here before we know it. They can also take advantage of the brand lift studies that LinkedIn offers to measure the impact of their ads.

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. As such, it can work well for building brand awareness with highly engaged target audiences. Check out our 2024 Trends Report.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. Connected TV advertising ad spend is expected to increase to $31.77b by 2024, according to Insider Intelligence.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. In 2023, US DOOH spending is forecast to grow by another 15.8%. In 2022, pDOOH ad spend saw a 133.2%

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78