Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Marketing 102

Marketing Brand Lift Conversion Rate Brand Awareness 102

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 93

Audience Conversion Rate Brand Lift Machine Learning 93

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. Connected TV advertising ad spend is expected to increase to $31.77b by 2024, according to Insider Intelligence.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. So, how does DOOH advertising fit into the privacy conversation? In 2022, pDOOH ad spend saw a 133.2%

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79