Martech
DECEMBER 4, 2023
As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies. Get MarTech!
Basis
DECEMBER 1, 2023
billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. OK, great,” some healthcare marketers might say.
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Basis
APRIL 25, 2024
But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4 To meet these challenges, advertisers are testing new technological solutions to help them adapt.
VideoWeek
JANUARY 12, 2024
Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.
Basis
JANUARY 24, 2024
But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. Additionally, third-party brand lift studies can be a helpful way to measure success of campaigns without cookies. Want to learn more about the state of identity in 2024?
Basis
JANUARY 24, 2024
As of 2024, Google’s long-awaited (or, more aptly, long-delayed ) deprecation of cookies in Chrome is officially underway, with a total phaseout appearing set for later in the year. In terms of attribution, traditional CPG brands are already accustomed to using third-party brand lift studies to measure the results of their ads (i.e.,
Digital Remedy
DECEMBER 7, 2022
Performance TV brings TV ad buying into the future by allowing campaign managers to definitively track campaign conversions and optimize their campaigns away from what doesn’t work to what does. Connected TV advertising ad spend is expected to increase to $31.77b by 2024, according to Insider Intelligence. Conversion rate.
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