Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing 126

Marketing Cookies MarTech Conversion 126

Basis

FEBRUARY 8, 2024

Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them. Here’s what the convergent TV advertising landscape looks like heading into 2024: From 2019 to 2024, traditional TV ad spending dropped from $70.59

Advertising 104

Advertising Audience Conversion Rate Education 104

Martech

DECEMBER 13, 2023

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing. Mastery of that practice will be instrumental for success in 2024.

A/B Testing 120

A/B Testing MarTech Conversion eCommerce 120

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. It also leads to higher engagement and conversion rates. This increases ad campaign efficiency by eliminating wasted impressions.

Advertising 90

Advertising Conversion Rate Conversion Impressions 90

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

Impressions 93

Impressions MarTech ROI Entertainment 93

Adweek

DECEMBER 21, 2023

One word has dominated our conversations reflecting on 2023: resilience. At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next. A fitting 2023 word, that. Marketing organizations and creative agencies have had to be especially resilient as they.

Conversion 213

Conversion Agency Marketing 213

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 107

Conversion SEO Brand Awareness eCommerce 107

Ad Monsters

JANUARY 24, 2024

As 2024 gears up, the omnichannel opportunity shines brightly in the evolving retail media landscape, merging the digital and physical realms into a seamless, personalized shopping experience. As we embrace the myriad of opportunities in 2024, the landscape of retail media stands on the brink of a transformative leap.

Retail 105

Retail Media Cookies Conversion 105

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 111

Viewability Electronics Retail Audience 111

Exchange Wire

OCTOBER 17, 2023

In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [.]

Conversion 98

Conversion Media 98

Martech

DECEMBER 20, 2023

Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. They also do a great job answering listener questions.

Marketing 105

Marketing SEO Conversion MarTech 105

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024. Examinations of what worked and what didn’t grew into conversations about future trends and impactful changes.

Food 52

Food Ad Tech Conversion Advertising 52

Martech

FEBRUARY 7, 2024

For example, as any HubSpot users reading this are aware, the company has integrated AI into just about every aspect of the platform, most notably with their ChatSpot solution, which exists as a conversational ChatGPT-style chatbot (which can access, summarize, and filter your data however you need).

Finance 124

Finance Communications Marketing Conversion 124

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Digiday

JANUARY 22, 2024

It’s only a few weeks into 2024 and it’s already shaping up to be one of the most dramatic. The following conversation has been lightly edited for brevity. 2024 is going to be a rollercoaster ride for a lot of advertisers. Is Danone strapped in and ready for all the twists and turns coming its way?

Media 65

Media Communications Conversion Advertising 65

Digiday

JANUARY 7, 2024

It will surprise no one attending the 2024 Consumer Electronics Show that AI will be stealing the spotlight this week. While CES 2024 will have dozens of sessions related to AI, there are also plenty of AI talks specifically about marketing, social media and entertainment. government.

Media 88

Media Electronics Marketing Entertainment 88

Adweek

JANUARY 12, 2024

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini.

Retail 211

Retail Conversion Media 211

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Retail 105

Retail Media Entertainment Ad Tech 105

MNTN

DECEMBER 18, 2023

And more shifts are inevitable anticipated throughout 2024, leaving advertisers rushing to cut through the noise and focus on the essential trends for the year ahead. Isabel Greenfield, Content Marketing Manager at MNTN, recently joined Rockerbox to discuss the key trends advertisers need to know for CTV success in 2024 and beyond.

Audience 52

Audience Conversion Advertising Marketing 52

Adweek

JANUARY 30, 2024

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

Finance 178

Finance Communications Conversion Marketing 178

MNTN

DECEMBER 19, 2023

And as we look ahead into 2024, there’s even more on the horizon. Let’s revisit some of their conversation: Why CTV Is A Great B2B Marketing Play Let’s be honest — linear TV’s performance features are nonexistent limited. The post Level Up Your 2024 B2B Marketing Strategy appeared first on MNTN. Watch the full webinar here.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Audience 93

Audience Conversion Rate MarTech Conversion 93

Basis

FEBRUARY 28, 2024

These include high bounce rates and traffic spikes without corresponding conversion increases. Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

MNTN

NOVEMBER 14, 2023

Marketers are all looking for the Next Big Trend in this tumultuous market — especially as we’re finalizing our 2024 plans. Below are the highlights of their conversation: Topics To Keep an Eye on in 2024 Over the last few years, the television industry has shifted drastically. In 2024, CTV ad spend is expected to reach $30.10

Conversion 52

Conversion Audience Advertising Marketing 52

Basis

DECEMBER 1, 2023

billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Trend #3: Increased Focus on Marketing to HCPs Given the increased demand for (and regulations around) patient privacy, 2024 is likely to bring a greater focus on marketing to healthcare providers (HCPs), rather than directly to patients.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

MNTN

DECEMBER 22, 2023

And there’s even more to come in 2024! Let’s take a look at their conversation: 2024 CTV and Inventory Trends From new platforms, fragmentation, and the rise of free ad-supported streaming TV (FAST) , it’s safe to say 2023 was an ad-supported year — and 2024’s looking pretty good, too. But we don’t stop there.

Media 52

Media ROI Advertising Conversion 52

Basis

NOVEMBER 7, 2023

Every election battle is fierce, but 2024 is shaping up to be one of the most hotly contested cycles in recent memory—and the most expensive in history. Fortunately, you’ve come to the right place: This is the ultimate guide to political advertising in the 2024 US elections. Just thinking about it makes us out of breath. Let’s dive in.

Advertising 68

Advertising Education Audience Cookies 68

MNTN

DECEMBER 21, 2023

Let’s take a look at some of the conversation: The 2024 CTV Wishlist When weighing CTV partners, there are a few specific features you’ll want to make sure they have. By using website visit and conversion data, the MNTN platform always pursues the best possible performance. Jon Zucker, Sr. Ready to get started?

Retargeting 52

Retargeting Audience Conversion Marketing 52

The Ad Tech Blog

APRIL 29, 2024

But what does the horizon hold for this dynamic field as we approach 2024? Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions. Key metrics include engagement rates, conversion rates, and ROI. How can brands measure the success of social commerce campaigns? Absolutely.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

MNTN

FEBRUARY 14, 2024

Throughout the rest of 2024, it’s clear Connected TV (CTV) is going to be essential in marketing strategies. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. Let’s take a look at some topics they covered during their conversation.

Marketing 52

Marketing A/B Testing Audience ROI 52

MNTN

NOVEMBER 6, 2023

Let’s take a look at some highlights of the conversation: The Current State of AI-Powered B2B Marketing Throughout 2023, we’ve all heard about the power of AI and its ability to transform the way we work. If you’re usually a conversational brand, you’ll likely need to update the narrative to include a friendly tone and branded terms.

Marketing 52

Marketing Conversion MarTech Audience 52

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. billion in 2024. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. Advertisers can track ad-side metrics such as ad completion rates, as well as the actions viewers take after seeing the ad like website visits and conversions. Spoiler alert: it’s not even close.

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech

DECEMBER 11, 2023

Even employee conversations at the watercolor are part of your brand. After all, you just created a work of art that’s built for 2024 — and beyond. The post Top tips for building a successful brand strategy in 2024 and beyond: Part 2 appeared first on MarTech. Dig deeper: It’s time to teach AI about your brand Get MarTech!

Marketing 119

Marketing MarTech Conversion 119

MNTN

FEBRUARY 20, 2024

Speaking of conversions, this is yet another area that makes CTV advertising even more efficient than linear TV advertising. The post Streaming TV Advertising: Complete Guide for Marketers (2024) appeared first on MNTN. streamers who are currently looking to purchase an automobile).

Advertising 93

Advertising Marketing Audience AutoMobile 93

illumin

APRIL 24, 2024

Thanks for all the great conversations. Kit seemed ill-prepared, relied far too much on the teleprompter, and added awkward pauses between some major presenters. All that booth We had a great time meeting other marketers and partners and fueling them for that messy middle! See you next year , POSSIBLE!

Cookies 59

Cookies Retail Conversion Marketing 59