MNTN

DECEMBER 19, 2023

And as we look ahead into 2024, there’s even more on the horizon. Let’s revisit some of their conversation: Why CTV Is A Great B2B Marketing Play Let’s be honest — linear TV’s performance features are nonexistent limited. The post Level Up Your 2024 B2B Marketing Strategy appeared first on MNTN. Watch the full webinar here.

Marketing 59

Marketing Brand Awareness Audience ROI 59

The Ad Tech Blog

APRIL 29, 2024

But what does the horizon hold for this dynamic field as we approach 2024? Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions. Key metrics include engagement rates, conversion rates, and ROI. How can brands measure the success of social commerce campaigns? Absolutely.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

MNTN

DECEMBER 22, 2023

And there’s even more to come in 2024! Let’s take a look at their conversation: 2024 CTV and Inventory Trends From new platforms, fragmentation, and the rise of free ad-supported streaming TV (FAST) , it’s safe to say 2023 was an ad-supported year — and 2024’s looking pretty good, too.

Media 52

Media ROI Advertising Conversion 52

MNTN

MARCH 26, 2024

Roku will then programmatically place your ads in front of viewers who are most likely to be interested, ensuring a better return on investment (ROI). The more you spend, the wider your reach and the higher your odds of driving conversions. Optimize Creative for TV Screens : Design your ads with the big screen in mind.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

Roku will then programmatically place your ads in front of viewers who are most likely to be interested, ensuring a better return on investment (ROI). The more you spend, the wider your reach and the higher your odds of driving conversions. Optimize Creative for TV Screens : Design your ads with the big screen in mind.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

FEBRUARY 14, 2024

Throughout the rest of 2024, it’s clear Connected TV (CTV) is going to be essential in marketing strategies. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. Let’s take a look at some topics they covered during their conversation.

Marketing 52

Marketing A/B Testing Audience ROI 52

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is.

Cookies 111

Cookies ROI Conversion MarTech 111

MNTN

FEBRUARY 6, 2024

This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. Which OTT device is driving more view-through conversions? What is OTT Advertising? How many viewers visited your website after viewing your advertisement?

Advertising 98

Advertising Retargeting CPA Audience 98

AdvertiseMint

JANUARY 24, 2024

This means better ROI for your digital advertising campaigns. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Improved ROI Making more money from your ads is a big reason to use programmatic ad platforms. The right platform could transform your ads efforts and ROI.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

illumin

NOVEMBER 20, 2023

They analyze key performance indicators (KPIs) such as conversion rates, click-through rates, and engagement metrics. This includes analyzing the return on investment (ROI) and determining the campaign’s success in reaching and influencing the target audience. Following the execution stage is monitoring and optimization.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MNTN

MARCH 6, 2024

So far in 2024, we’ve noticed marketers seem to be feeling a bit overwhelmed. Let’s take a look at the highlights of their conversation: The Growth of Connected TV The digital advertising space has changed significantly over the last few years. In 2024, eMarketer estimates over 234 million people in the US will consume CTV content.

Marketing 52

Marketing Audience Conversion ROI 52

AdvertiseMint

JANUARY 17, 2024

What if I told you a simple Google Ads tweak can lead to more clicks and exposure in 2024? They’re mighty tools for improving conversion rates! Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%. That can drive more sales or sign-ups.

Ad Click 52

Ad Click Shipping Pop-Up A/B Testing 52

Spoton Digital Media

DECEMBER 13, 2023

As we look forward to 2024, we’re taking a look back at 2023 and reflecting on the marketing lessons we learned. Keeping Proven Marketing Strategies on Track While shifts in marketing took up most of the air in marketing conversations, we didn’t want to forget about equally important, foundational marketing strategies.

Marketing 97

Marketing ROI Media Communications 97

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI eCommerce Fashion 95

Martech

MARCH 6, 2024

That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients. Quality over quantity: Granular prospecting is half of the battle Imagine sending a proposal about a tech HR platform to a CEO — it’s a clear mismatch since CEOs are primarily focused on revenue and ROI.

Non-Profit 105

Non-Profit Conversion Rate Real Estate ROI 105

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. It has worked with the U.K. Google might feel that the transparency has not been appreciated.

Cookies 103

Cookies Advertising GDPR MarTech 103

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. With Conversions API, we can share key events — both on and offline — with Meta. Get MarTech!

Marketing 93

Marketing Cookies Banner Conversion 93

Martech

JANUARY 18, 2024

In contrast, we know from experience that integrated stacks streamline operations and significantly boost marketing ROI and customer lifetime value. A global software firm migrated to an integrated cloud-based CRM platform to improve marketing performance, experiencing a notable uplift in lead generation and conversion rates.

MarTech 99

MarTech Conversion Rate eCommerce Conversion 99

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 They’re looking to have a conversation. Image courtesy of Meta.

Media 106

Media Marketing Machine Learning MarTech 106

Martech Series

JANUARY 2, 2023

Add to that the ability to better track ROI via social commerce, marketers can strengthen the proposition of influencer marketing as part of the marketing mix by demonstrating its huge value to brands. A lively conversation within the industry is which platform will win the social commerce race.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

MNTN

AUGUST 3, 2022

Because when advertisers need to generate ROI, they turn to ad channels that are able to deliver a stronger, measurable return. The current state of the economy is magnifying this issue—with nowhere to hide.

ROI 98

ROI Audience Advertising Marketing 98

Martech

JANUARY 17, 2024

Lost in the conversation was the business value being wasted by not using Marketing Cloud, which the organization had already paid for. That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. For a successful implementation, key leaders have to be on board with the new technology.

Communications 97

Communications MarTech Healthcare Conversion 97

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Education 104

Education Audience Communications MarTech 104

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

MNTN

DECEMBER 1, 2023

We know the pressure is going to be real in 2024. For years, advertisers have used MNTN’s dynamic campaign optimizations to deliver unmatched ROI with their Performance TV campaigns. Now, more than ever, your company is relying on you to fuel their growth. Click here to see what the next generation of TV technology has to offer.

Audience 59

Audience Conversion ROI Social Advertising 59

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Within this, linear TV accounts for 46.6 for every pound spent.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech

JANUARY 22, 2024

Examining lead stages and conversion criteria. This data can enhance machine learning through tools like Google’s Offline Conversion Tracking or Facebook’s Conversions API. While exploring why ROI had increased, we found that some of our messaging resonated more with our Enterprise audience.

Agency 103

Agency Communications Machine Learning Conversion 103

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Communications 109

Communications ROI Marketing Conversion 109

Smart-Hub

DECEMBER 22, 2023

The success of data-driven campaigns is evident in the improved engagement rates and conversion metrics. 2024 Vision: Unveiling the Next Phase of AdTech Dynamics As we stand on the cusp of a new year, the AdTech industry continues its relentless pursuit of innovation and effectiveness. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

APRIL 25, 2024

of US digital display advertising in 2024 totaling $157.4 They could easily get an idea of their consumers' purchasing journeys and generate precise reports on view-through conversions and ad frequency. In doing so, programmatic swiftly became the default digital buying method, accounting for a projected 91.3%

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Ad Monsters

APRIL 26, 2024

Tracer , a data intelligence platform, examined over 1 billion ad impressions from the week before last month’s House vote on March 13, 2024, so March 7-13, and before the vote, TikTok ad spend increased 40% from January to February 2024.

Ad Tech 96

Ad Tech Audience Click Through Rate Entertainment 96

Clearcode

NOVEMBER 6, 2023

Between 2024 and 2027, retail media is expected to be the fastest-growing advertising channel. In short, advertisers can gain access to highly targeted audiences, improve their ROI, and obtain valuable insights, while retailers can enjoy a new revenue stream, enhanced customer experiences, and a competitive edge in the market.

Retail 90

Retail Media Advertising Manufacturing 90

Ad Monsters

NOVEMBER 28, 2023

Without a better metric, advertisers will continue to invest in costly channels and campaigns with little or no ROI. brand marketers catching up in 2024. Mobile games offer a unique opportunity to build brand awareness, engagement, and conversions in one fell swoop. AB: Why do you believe U.S. First, I see U.S. In the U.S.,

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. That will amount to about $100 million per day by 2024. Attribution tools also help marketers understand which activities are driving the most ROI. companies alone.

Affiliates 97

Affiliates Marketing CPA ROI 97

Martech

SEPTEMBER 23, 2022

billion by 2024. This is also an excellent time to inventory all platforms, services and tools collecting and storing first-party data and determine its structure, qualitative precision and usefulness as a tool to deepen engagement and drive conversion. B2B martech spending will reach $6.6 billion by the end of this year and exceed $8.5

MarTech 101

MarTech ROI Marketing Conversion 101