Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Explore more details in our guide about the mastering ad operations.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. The share is not fixed; it might vary because most advertisers now pay depending on the user actions, clicks, and conversions. Is the transition from CPC to CPM good for publishers?

CPM 52

CPM CPC Header Bidding Impressions 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. The share is not fixed; it might vary because most advertisers now pay depending on the user actions, clicks, and conversions. Is the transition from CPC to CPM good for publishers?

CPM 52

CPM CPC Header Bidding Impressions 52

Ad Monsters

APRIL 26, 2024

Tracer , a data intelligence platform, examined over 1 billion ad impressions from the week before last month’s House vote on March 13, 2024, so March 7-13, and before the vote, TikTok ad spend increased 40% from January to February 2024. The fact of the matter is that users are unfazed by this legislation.

Ad Tech 91

Ad Tech Audience Click Through Rate Entertainment 91

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. This year programmatic digital display ad spending will hit $115.23

Advertising 105

Advertising Marketing Ad Exchange Retail 105

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. That will amount to about $100 million per day by 2024.

Affiliates 96

Affiliates Marketing CPA ROI 96

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM).

CPC 105

CPC Conversion Conversion Rate Audience 105