Smart-Hub

APRIL 1, 2024

Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Artificial Intelligence This was definitely this year’s hottest topic.

Header Bidding 52

Header Bidding First-Party Cookies Cookies Conversion 52

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Brid.tv

DECEMBER 6, 2023

Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts!

Cookies 86

Cookies First-Party Cookies Audience Ad Inventory 86

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Google’s Deprecation Trials: A Temporary Solution Originally, Google intended to phase out third-party cookie access in Chrome by 2024.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Basis

FEBRUARY 29, 2024

Implementing a loyalty program, where a brand offers exclusive (and often personalized) deals and incentives in exchange for their customers’ first-party data. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior.

Cookies 88

Cookies Non-Profit First-Party Cookies Audience 88

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90