Smart-Hub
APRIL 1, 2024
Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns.
illumin
MARCH 5, 2024
The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.
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VideoWeek
NOVEMBER 16, 2023
Looking beyond third-party cookies While many publishers are trialling ‘cookie-free’ targeting and measurement solutions in preparation for Google’s stripping of third-party cookies from its Chrome browser next year, these tools often aren’t really cookie-free in the strictest sense.
Brid.tv
JANUARY 5, 2024
One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Chrome finally joins the no-cookie browsers!
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Relevant-Digital
OCTOBER 4, 2023
From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024.
AdvertiseMint
OCTOBER 31, 2023
Now, the pendulum is swinging away from unfettered cookie tracking: Google plans to phase out third-party cookies in Chrome by 2024. Browsers like Safari and Firefox already restrict cookies. The unregulated cookie potluck is winding down. Cookie alternatives should now be fully implemented.
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