Brid.tv
DECEMBER 6, 2023
Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts!
VideoWeek
NOVEMBER 16, 2023
UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
illumin
MARCH 5, 2024
The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.
Smart-Hub
APRIL 1, 2024
Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns.
VideoWeek
MAY 17, 2024
Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.
Brid.tv
JANUARY 5, 2024
One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Chrome finally joins the no-cookie browsers!
Basis
FEBRUARY 29, 2024
And first-party data is perhaps the heaviest hitter on that list. Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision.
Expert insights. Personalized for you.
87 
Let's personalize your content