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The Guardian Launches Ad New Solution for Completely Cookie-Free Audiences

VideoWeek

Looking beyond third-party cookies While many publishers are trialling ‘cookie-free’ targeting and measurement solutions in preparation for Google’s stripping of third-party cookies from its Chrome browser next year, these tools often aren’t really cookie-free in the strictest sense.

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3 future-proofing strategies for Google’s third-party cookie crackdown

Martech

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. You can control which data is sent to the vendor and how.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

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