Adweek

MARCH 27, 2024

The nominations for 2024 are now open. ADWEEK's Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek's Most Powerful Women in Sports franchise, this list includes all-star players players from both on and off the field.

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Marketing 243

Adweek

MARCH 25, 2024

The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega. We're tracking how these brands and more are activating in the build-up to, and during,

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Marketing 305

Adweek

FEBRUARY 28, 2024

But in 2024, brands will have to walk the walk at a corporate level if they want to march the march. Pride in London is one of the U.K's largest LGBTQ+ festivals, attracting 1.5 million people to the city each June with 30,000 participating in the parade itself. In a bid to weed out rainbow.

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Adweek

JANUARY 26, 2024

The 2024 TV upfront season is well underway, following a 2023 slate of events featuring new entrants and (mostly) in-person presentations. If it seems like upfront announcements come earlier and earlier each year, they absolutely do.

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Adweek

MARCH 12, 2024

The standouts in media, TV, digital and tech for 2024.

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Media 287

Adweek

JANUARY 17, 2024

marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade.

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Adweek

JANUARY 22, 2024

Heading into 2024, adland is more aware than ever of its climate responsibility. The question that it must answer is where the scope of that responsibility ends. This year will be defined, in large part, by how advertisers and agencies choose to answer that question. Some argue that agencies must cut ties with clients in.

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Adweek

MARCH 14, 2024

The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement. The previous Paralympic Summer games, held in Tokyo.

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Marketing 305

Adweek

JANUARY 8, 2024

National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as the U.S. Representative of the Cannes Lions International Festival of Creativity. Registration begins today and is open through Feb.

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Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

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Adweek

JANUARY 18, 2024

Just a few months later, the outlook is a bit sunnier, as RSW has released its 2024 RSW/US New Year Outlook Report with. Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business.

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Agency 286

Adweek

JANUARY 25, 2024

The chief marketing officer's job description is ever expanding, and as we look ahead to 2024, CMOs will be expected to get even closer to product.

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Marketing 319

Adweek

JANUARY 4, 2024

With an estimated spending power of $360 billion and an increasing sphere of influence (41 million Gen Zers will be eligible to vote in the 2024 U.S. In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. elections), it's little wonder brands are keen.

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Marketing 327

Adweek

NOVEMBER 1, 2023

If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice.

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Adweek

DECEMBER 28, 2023

In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus.

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Adweek

JANUARY 18, 2024

Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024.

Ad Tech 336

Ad Tech 336

Adweek

JANUARY 2, 2024

However, the year was also marked by consolidation and rebranding, which are trends that will likely continue in 2024 and beyond. Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced their AVOD entrances.

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Advertising 314

Adweek

MARCH 12, 2024

During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK's 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairwoman and CEO of Warner Bros. Television Group, making her one of the premier Black executives leading the charge in the television industry.

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Adweek

JANUARY 3, 2024

A lot has happened this year and so much will change in 2024, especially. It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world.

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AdExchanger

APRIL 23, 2024

The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.

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Adweek

NOVEMBER 29, 2023

It's perhaps not surprising that understanding the implementation of artificial intelligence is top of mind for most marketers going into 2024, replacing sustainability as they look for a more optimistic year ahead.

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Marketing Advertising 308

Adweek

DECEMBER 19, 2023

In 2024, more people can and should get the message. Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers command.

Audience 319

Audience Marketing 319

Adweek

FEBRUARY 8, 2024

As you would expect from any event hosted in Paris, the 2024 Olympic and Paralympic Games are set to be a very chic affair indeed thanks in part to the event's biggest local sponsor, LVMH. In 2023 the luxury group was named as premium partner of the Games in a deal reportedly valued at $160.

Marketing 287

Marketing 287

Adweek

JANUARY 22, 2024

For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad revenue.

Cookies 280

Cookies 280

Adweek

JANUARY 10, 2024

In 2024, according to the report, agencies must make sense of complex and still-changing data privacy legislation; The annual 4A's Look Ahead report outlines the industry trends that will impact agencies the most throughout the next year.

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Agency Marketing 294

Adweek

JANUARY 24, 2024

Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It's engaging, it works and is cost-effective compared to other channels. It's no surprise, then, that 82% of marketers report having a dedicated budget for influencer marketing, which has blossomed into a $21.

Marketing 273

Marketing 273

Adweek

DECEMBER 20, 2023

Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It's been a big first year for Disney+'s ad tier, with the streaming plan increasing user engagement 35% from March to September 2023 and 50% of new Disney+ sign-ups heading to the ads plan, according to Rita.

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Advertising 288

Adweek

JANUARY 3, 2024

However, more lawsuits are coming down the pike in 2024, potentially overshadowing the influence of.

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Media 300

Adweek

OCTOBER 12, 2023

Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers agencies founded five or fewer years ago, whether within or outside of holding company networks.

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Agency Media 288

Adweek

DECEMBER 11, 2023

What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more.

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Marketing 260

AdExchanger

APRIL 18, 2024

Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […] The post 2024 Top Women in (..)

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Ad Tech Media Marketing 114

More About Advertising

APRIL 25, 2024

WPP went into reverse in the first quarter of 2024, with an organic decrease of 1.6%, in line with expectations, it says, but still way behind Publicis (up 5.3% … The post WPP stutters in Q1 2024 first appeared on More About Advertising. in Q1), Omnicom (4%) and even Interpublic, which has also been struggling, up 1.3%.

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Advertising Finance Media Agency 59

Martech

JANUARY 3, 2024

Here are some ways that marketers will leverage social media in 2024. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”

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Exchange Wire

DECEMBER 14, 2023

The post Predictions 2024: Innovation appeared first on ExchangeWire.com. In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [.]

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Martech

APRIL 19, 2024

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” Want to learn what they are?

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Cookies Retail Conversion MarTech 101

Adweek

JANUARY 22, 2024

What the year ahead will bring for marketing, TV, creativity and more.

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Marketing 336

Exchange Wire

APRIL 18, 2024

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The post IPA Bellwether Q1 2024: Budget Growth Remains Strong appeared first on ExchangeWire.com. The industry outlook is positive, according to the latest IPA Bellwether Report. The UK’s total marketing [.]

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