MNTN

NOVEMBER 16, 2023

Hulu Ad Manager, Explained Hulu’s Ad Manager is a self-service tool that gives you total control over your ads. After creating an account, you can use it to set budgets, choose your ad targets, and pick your placements. Ad Manager makes creating campaigns easy and affordable.

Advertising 52

Advertising Marketing Audience Ad Targeting 52

Digiday

JUNE 27, 2023

It’s a development that has obsessed the entire digital media industry for the last four years and has had some of the largest names in ad tech seeking alternatives for online ad targeting — the very lifeblood of their business.

Cookies 66

Cookies Ad Tech Ad Targeting Media 66

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location).

Cookies 69

Cookies GDPR Ad Targeting Advertising 69

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Other formats should be monitored, especially audio.

Advertising 74

Advertising Impressions CPM Cookies 74

Basis

JANUARY 24, 2024

In 2024, however, the pressure will really be on for industry marketers to implement privacy-friendly solutions that not only identify, target, and convert potential or repeat diners at key decision-making moments, but also make up for the attribution capabilities enabled by third-party cookies.

Advertising 59

Advertising Marketing Cookies Retargeting 59

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. percent growth forecasted for 2024.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Digital Remedy

SEPTEMBER 4, 2023

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),  spending on OTT/CTV  advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more more than doubling by 2024 to nearly $30b. Work with a partner who can bring it all together.

Audience 52

Audience Ad Targeting Conversion Marketing 52

Basis

JANUARY 24, 2024

But with signal loss across the digital advertising ecosystem as a result of increased regulatory action , consumer demand for data privacy , and now the rollout of cookie deprecation in Google Chrome in 2024, retail marketers must shift towards privacy-first advertising strategies for targeting and attribution.

Retail 69

Retail Advertising Cookies Marketing 69

Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. will remain in the collective industry lexicon until 2024.

Audience 61

Audience Cookies Demand Side Platform A/B Testing 61

VideoWeek

JANUARY 19, 2024

Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP. The geo audience segments will be available to buy on Adform’s platform in Q1 2024 in Germany, UK, France, Italy and Spain. percent and 0.7

Non-Profit 52

Non-Profit Media Agency Audience 52

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. In 2024, the landscape is poised for transformative shifts driven by emerging technologies and strategic adaptations.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. The whole identity thing is like the emperor’s new clothes. Unnamed source. .”

Cookies 64

Cookies GDPR Audience Media 64

Digital Remedy

JANUARY 19, 2022

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),? more than doubling by 2024 to nearly $30b. With precision targeting and deterministic measurement, performance CTV provides a unique opportunity for marketers to reach highly-engaged audiences.

Audience 52

Audience Ad Targeting Conversion Marketing 52

VideoWeek

APRIL 5, 2024

The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems. percent ad sales growth this year, including spend on the Summer Olympics and US elections.

Ad Tech 59

Ad Tech Agency Media Audience 59

Digiday

JANUARY 31, 2023

As for marketers who have previously bought ads against podcasts, 83% expect to increase their spend on the medium year over year. Developments in podcast ad targeting and measurement tools has only improved the ad buying process, especially with the increasing adoption of dynamic ad insertion , said Schultz.

Brand Awareness 66

Brand Awareness Ad Inventory Media Ad Targeting 66

MNTN

MARCH 26, 2024

Roku Ads Manager, Explained The Roku Ads Manager is the platform’s built-in advertising interface. It is a self-service tool that simplifies the process of creating and managing your ad campaigns on the platform by offering user-friendly features for creating ads, targeting audiences, budgeting, and tracking performance.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

Roku Ads Manager, Explained The Roku Ads Manager is the platform’s built-in advertising interface. It is a self-service tool that simplifies the process of creating and managing your ad campaigns on the platform by offering user-friendly features for creating ads, targeting audiences, budgeting, and tracking performance.

Advertising 52

Advertising Marketing Video Ads ROI 52

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 75

Advertising Cookies CPM Retargeting 75

VideoWeek

JANUARY 26, 2024

percent in 2024. Million Subs, Phases Out Cheapest Ad-Free Tier Netflix added 13.1 Sir Martin Sorrell Warns of Advertiser Caution Continuing in 2024 Sir Martin Sorrell, executive chairman of S4 Capital, warned this week that he expects advertiser caution, which hit S4’s revenues throughout 2023, to continue into 2024.

Media 52

Media Agency Entertainment Cookies 52

Single Grain

DECEMBER 8, 2023

Ad targeting: Take advantage of LinkedIn’s extensive targeting and customer profiling features to ensure your ads are seen by the right audience. If you’re ready to level up your B2B lead generation with LinkedIn Ads, Single Grain’s LinkedIn Ads experts can help!?

CPC 105

CPC Conversion Conversion Rate Audience 105

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 52

Advertising Cookies CPM Retargeting 52

Brid.tv

FEBRUARY 2, 2023

Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. In addition, Google announced its decision to remove third-party cookies in 2024. That is why contextual targeting might be a possible alternative to behavioral in the future.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Basis

OCTOBER 14, 2022

Cross-device ad targeting allows marketers to not only reach users across their many devices, but track user activity across all of them—so if Jill sees your ad on a CTV device, but converts via her mobile phone, you still get credit for that conversion. Conversions, as advertisers know, are kind of the holy grail of marketing.

Retargeting 65

Retargeting Cookies Pop-Up Conversion 65

VideoWeek

FEBRUARY 23, 2024

The investment firm demanded Criteo accelerate its share buyback, and conduct a “comprehensive strategic review, including to evaluate all ownership options” no later than Q4 2024. This is a hugely positive way to start 2024,” said Thinkbox CEO Lindsey Clay. Commercial TV is growing and stronger together.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. They work by listening to all HTTP calls on the website.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on. ad spend lost to fraud this year. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018.

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

MAY 27, 2022

The rights deal covers the UEFA Nations League and European Qualifiers to UEFA Euro 2024, in addition to all Scotland, Northern Ireland and Republic of Ireland games, totalling more than 400 matches. Twitter has agreed to pay $150 million to settle a case brought against it which alleged it illegally used private data in order to target ads.

Ad Tech 59

Ad Tech Agency Media Audience 59

Ad Monsters

JANUARY 3, 2024

Targeting and Metrics Evolution: Are Publishers Ready for Attention’s Dominance? Our survey results reveal that 2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible: The New Metric: Attention. This is something media organizations will need to address.” said Amnon Siev, CEO, GeoEdge.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Brid.tv

NOVEMBER 17, 2023

Although third-party cookies weren’t designed with advertising in mind, they have proven themselves to be so useful for the ad industry that they have stuck around despite the general awareness among internet users of their potential harm. The latest announced date for the third-party cookie phaseout is late 2024.

GDPR 79

GDPR Cookies Real Estate Non-Profit 79

Basis

DECEMBER 20, 2023

With 2024 fast approaching and 2023 slowly fading in the rearview, we’re taking a look back at some of our favorite blog posts from the year that was. The post delves into real-world applications, from enhancing ad targeting to automating campaign tasks.

Agency 85

Agency Advertising Ad Targeting Marketing 85

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This shift marks a fundamental change in marketers’ approach to data utilization.

Cookies 109

Cookies First-Party Cookies GDPR Pop-Up 109

Single Grain

SEPTEMBER 4, 2023

By the end of this piece, you should have a bit more awareness of how marketers in 2023 going into 2024 are regarding the state of paid media’s effectiveness and simplicity of execution. These changes limit the types of data advertisers can collect and leverage for ad targeting and personalization.

Media 52

Media A/B Testing Agency ROI 52

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. If you’re ready to get the maximum return on your online advertising investments, Single Grain’s ad experts can help!?

Ad network 98

Ad network Conversion CPC CPM 98