Clearcode
JUNE 7, 2023
In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data. an IP address for location).
Brid.tv
FEBRUARY 2, 2023
In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. In addition, Google announced its decision to remove third-party cookies in 2024.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
JANUARY 11, 2023
The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week. Unnamed source.
Smart-Hub
DECEMBER 22, 2023
Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.
Brid.tv
NOVEMBER 17, 2023
Although it is still one of the most common advertising methods, advertisers are actively looking for alternatives to behavioral targeting (such as contextual, semantic, permission-based, and so on). Secondly, behavioral targeting seems to have missed the mark on making advertisements “less annoying” for the consumer.
Martech
MARCH 1, 2024
This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. It helps extend the lifetime of first-party cookies, avoiding some impact from ad blockers.
Clearcode
MAY 18, 2023
As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.
Expert insights. Personalized for you.
69 
Let's personalize your content