Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. It helps extend the lifetime of first-party cookies, avoiding some impact from ad blockers.

Cookies 109

Cookies First-Party Cookies GDPR Pop-Up 109

Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. 2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018. What Are Mobile IDs?

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90