The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust’s Strategic Solutions Engineer
Ad Monsters
MARCH 23, 2023
This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.
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