Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting. Video Ad Units.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Smart-Hub

APRIL 29, 2024

In addition, voice ads can also include audio ads, which are usually placed on streaming music services like Spotify and Apple Music. While voice ads are still in their early stages, their potential cannot be overlooked. Marketers can identify specific user attributes and behaviors in real-time, enabling precise ad targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 108

Ad Targeting Pop-Up Cookies GDPR 108

All About Advertising Law

AUGUST 12, 2022

As explained by the CFPB, “the use of algorithms and business-specific data to determine when to display a specific business’ ads to specific consumers to affect consumer engagement extends well beyond the activities performed by a traditional media source.”.

Electronics 98

Electronics Marketing Machine Learning Media 98

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page.

Retail 59

Retail Media eCommerce Audience 59

Martech

MARCH 7, 2022

As was her usual practice, she looked at previous ad campaign history and website traffic to gather data to use in planning the company’s website redux. Typically, in marketing, you look at how banner ads or display ads perform in other locations,” Pierangeli said. They’ve converted 30% of those leads to MQL — so far.

A/B Testing 80

A/B Testing Ad Targeting Audience Conversion Rate 80

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

AdOpsHouse

JUNE 2, 2021

For display ads you are not limited to a text only medium like with the search campaigns. Instead you can run images, text, a combination of both or even in-banner video creatives.

Marketing 52

Marketing Ad Ops Communications Banner 52

Monetize More

MAY 23, 2023

Another approach to maximizing in-game advertising revenue is creating unique, branded ads targeted to specific audiences. Publishers must be mindful of how they implement ads, ensuring that they are seamlessly integrated into the game and enhance the player’s experience rather than detract from it.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

AdvertiseMint

DECEMBER 1, 2023

In this tactical guide to RLSA, we’ll explore how to: Create and use remarketing lists to track previous site visitors Set up RLSA campaigns to serve targeted ads Target specific keywords and ad groups with RLSA Use cross-channel remarketing strategies to supercharge your ROI And more!

Conversion 52

Conversion ROI Audience Cookies 52

Monetize More

APRIL 19, 2023

Additionally, Mediavine provides decent analytics and reporting tools, enabling publishers to track their ad performance and revenue, allowing them to fine-tune their ad strategy and maximize their earnings. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Clearcode

MARCH 17, 2023

All Internet users are used to seeing ads online, which has led to banner blindness. However, in-game advertising presents an opportunity for advertisers to contribute to the environment rather than disrupt it, as the approach to serving and displaying ads is completely different.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Mobile Ad Formats.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

MARCH 9, 2023

Some of the key factors include: Ad Format: Different ad formats have different engagement and click-through rates, which can affect Ad RPM and Page RPM. For example, native ads tend to have higher engagement rates than banner ads, which can lead to higher RPMs.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. We’ve all seen those blocky, boring banners that blend into the background. How do you make your ad stand out from the sea of mediocrity? Their filtered bottle looks slick and simple in the banner ad.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Digiday

JULY 12, 2022

In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes. Or the industry needs to wean itself off the IP address once and for all. “I

Ad Tech 57

Ad Tech Cookies Banner Agency 57

Monetize More

MAY 31, 2023

By tracking your RPM, you can identify which ad types and networks are the most effective, allowing you to focus your efforts where they’ll have the biggest impact. For example, you may find that video ads perform better than banner ads, or that one ad network consistently delivers higher RPMs than others.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Banner Flow

MAY 12, 2023

Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options. Shops with in-app checkout enabled perform better than those that refer buyers to a third-party website.

Media 52

Media Affiliates Brand Awareness Entertainment 52

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. Most importantly, it is harder for ad blockers to detect.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

InMobi

FEBRUARY 12, 2014

Native ads are so deeply integrated into the mobile property that as you scroll the screen up or down, the native ad also moves along with the rest of the content. Is the ad targeted to the user and takes into account his engagement and usage patterns? In other words, it becomes pseudo content.

Native Advertising 52

Native Advertising Advertising Click Through Rate Fill rate 52

Ad Monsters

APRIL 4, 2023

YY: What are your thoughts on consent banners? CMPs surface consent banners, and there are various ways that we see them utilized. I think the one that is most widely known and understood are those cookie banners that we see everywhere. How can a publisher go about utilizing a transparent cookie banner?

Banner 105

Banner Cookies Audience Advertising 105

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

NOVEMBER 22, 2022

Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Rewarded Ads Native Ads N/A. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Video Ads In-App Video Ads Rich Media Ads 100,000 Monthly Users. Google AdMob.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

MNTN

MARCH 26, 2024

Roku Ads Manager, Explained The Roku Ads Manager is the platform’s built-in advertising interface. It is a self-service tool that simplifies the process of creating and managing your ad campaigns on the platform by offering user-friendly features for creating ads, targeting audiences, budgeting, and tracking performance.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

Roku Ads Manager, Explained The Roku Ads Manager is the platform’s built-in advertising interface. It is a self-service tool that simplifies the process of creating and managing your ad campaigns on the platform by offering user-friendly features for creating ads, targeting audiences, budgeting, and tracking performance.

Advertising 52

Advertising Marketing Video Ads ROI 52

TechCrunch Ads

AUGUST 2, 2022

Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. Although question marks remain over whether the alternative ad targeting proposals it’s cooking up ( under close regulatory scrutiny in Europe ) will pass a dual review process, factoring in competition and privacy oversight, or not.

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

VideoWeek

JUNE 16, 2023

Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Kevel

JUNE 14, 2022

What are examples of contextual targeting? Many companies employ contextual targeting, including: Walmart: As users browse by categories, Walmart shows context-based banners. Amazon: Amazon targets standard banners and sponsored listings based on surrounding content.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Single Grain

AUGUST 19, 2019

Now, let’s dive into exactly what the relevance score is, what the benefits of raising your ad’s relevance score are, and cover some simple tips that you can use to raise it. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 2) Target Deeper.

Impressions 80

Impressions Audience Banner A/B Testing 80

Monetize More

MAY 30, 2023

Because of this, advertisers are able to capture consumers’ attention more effectively and make their ads more appealing to them by using in-apps rather than site ads. Mobile Ads Targeting You need to niche down on your audience to get the conversions which is the main objective. What are in-app ads?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JUNE 11, 2019

Fortunately, you have a lot of different options for targeting. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Target by Job Title. Targeting job titles is the easiest option. Layering LinkedIn Ad Targeting Options.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79