Monetize More

JANUARY 2, 2023

Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Monetize More

APRIL 19, 2023

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page.

Retail 59

Retail Media eCommerce Audience 59

Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

AdvertiseMint

DECEMBER 1, 2023

In this tactical guide to RLSA, we’ll explore how to: Create and use remarketing lists to track previous site visitors Set up RLSA campaigns to serve targeted ads Target specific keywords and ad groups with RLSA Use cross-channel remarketing strategies to supercharge your ROI And more!

Conversion 52

Conversion ROI Audience Cookies 52

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Martech

MARCH 10, 2023

These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games. From virtual billboards to branded experiences, video games have become a marketer’s paradise for reaching the coveted gaming demographic.

Advertising 102

Advertising CPM Ad network Non-Profit 102

Single Grain

JANUARY 3, 2024

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

JUNE 11, 2019

Text Ads : These ads show up in LinkedIn’s right sidebar and consist of a headline, description and small image. Dynamic Ads : These ads are personalized to each user, utilizing their own profile information in the messaging. Deciding which ad type is right for you comes down to your objectives, resources and budget.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Single Grain

AUGUST 19, 2019

Now, let’s dive into exactly what the relevance score is, what the benefits of raising your ad’s relevance score are, and cover some simple tips that you can use to raise it. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 2) Target Deeper.

Impressions 80

Impressions Audience Banner A/B Testing 80

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JUNE 21, 2019

Keep reading to discover 7 effective ways to optimize your Facebook ads to improve their performance. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 1) Optimize Shares and Likes on Your Facebook Ads. Get A Free Consultation.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

AUGUST 3, 2021

.” Now that you have a better idea what streaming TV ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options that Hulu offers. Types of Ads That You Can Run on Hulu. Hulu offers different types of ad choices to target viewers in a relevant manner.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

DECEMBER 8, 2023

Display Ads: Description : These are visually striking, banner-style ads that appear on various pages of LinkedIn, outside the user’s feed, and are probably the most familiar. Section 4: Launching Your Campaign With everything in place, it’s time to launch your LinkedIn ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. For example, an advertiser can run Facebook Ads targeting users who previously converted with a new offer.

Advertising 52

Advertising Retargeting Impressions CPC 52

AdvertiseMint

NOVEMBER 3, 2023

Display Ads: Visual banners on websites. While not as direct as search ads, they’re essential for brand awareness. Proper ad copy here can make a huge difference! Shopping Ads: Selling a product? An effective PPC strategy is to combine these with search ads. App Ads: Promote your mobile application.

SEO 40

SEO Click Through Rate CPM ROI 40

Single Grain

JUNE 14, 2023

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Clearcode

MARCH 21, 2023

The publisher places the ad network’s tags on their website either by directly inserting the tags into the page or utilizing a first-party ad server. After displaying an ad, the advertisers can control and rotate multiple banners using the ad network’s campaign management system without the need to contact a publisher.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. On the Display Network, you can run static image ads, responsive display ads , and video ads optimized for clicks or engagement.

Ad network 98

Ad network Conversion CPC CPM 98

VideoWeek

SEPTEMBER 29, 2023

Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering.

Media 52

Media Non-Profit Advertising Ad Tech 52