Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective
Basis
JULY 27, 2022
In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. 2022 has seen an array of new privacy-focused regulation and legislative proposals , both in the US and abroad.
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